‘Newer is better’ is a fairly common misconception about the world. This viewpoint is especially prevalent when it comes to the relevancy of financial and economic data. We may think we want the most up-to-date information as it’s released, but it often takes a little longer for the reliability of data to even out.
If you’re a regular Analytics user, you might have noticed that Analytics no longer offers the site overlay feature. Instead, it’s been replaced by a brand new feature, called In-Page Analytics.
One of the greatest advantages of using the internet to market your products and services lies in the fact that online activity related to your web presence can be easily measured.
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest a couple of reasons why it might be happening.
Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google’s official Analytics Evangelist.
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.