If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest a couple of reasons why it might be happening.
Articles tagged Goals
In relation to website analytics, goals refer to the specific user action that you would like to track. This may be the completion of a contact form, or the purchase of a product.
The following articles discuss website goals: