The Digital Media & Marketing Association (DMMA), an independent organisation for the digital industry in South Africa, recently released a study measuring the internet usage and behaviour statistics for people surfing the web in this country. It looked at various internet industries relating to marketing and commerce, tallying survey responses from over 2 200 internet users.
Articles tagged Online Advertising Campaign
An online advertising campaign may incorporate any one or several of the various methods of online advertising which are available.
The purpose of these campaigns is to promote your site or business, and the following articles all deal with some aspect of an online advertising campaign.
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest a couple of reasons why it might be happening.
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it’s immediacy, and lack of geographical limitation.