If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest a couple of reasons why it might be happening.
Articles tagged Page Views
Page views refer to the number of times that a web server receives a request to load any given page of a website.
The number of page views (also known as impressions) that a site receives can give a measure of insight into how frequently it is visited and viewed.