N3t @6e

>N3t @6e

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So far N3t @6e has created 464 blog entries.

Could Your Facial Reaction Affect Rankings?

A recently published Google patent suggests that it may at some point begin using biometric indicators in order to modify ranking results based on the physical reaction of users to seeing specific search engine results on mobile devices. According to the patent, this would involve using your phone camera to detect and register your expression [...]

February 28th, 2017|Categories: Google, News|Tags: , |

Google Discontinues Site Search

For years now, (since 2008) Google has made it possible for website owners to use their powerful search functionality on their own websites. Now, according to a recent announcement, they will no longer be licensing this function as of the 1st of April this year. Existing customers can continue using the product until their license [...]

February 27th, 2017|Categories: Google|Tags: , |

.Africa Domains Available Soon

After years of legal challenges, the ZA Central Registry will finally be able to make the .Africa generic top level domain (gTLD) available to the public. ICANN, (the Internet Corporation for Assigned Names and Numbers) awarded the control over the .Africa TLD to ZACR all the way back in 2014, only to have the decision [...]

February 27th, 2017|Categories: News|Tags: , |

Why People Unsubscribe

Email marketing remains one of the most effective forms of online marketing to date, but if you're going to be sending your client list emails, there are a few things you need to keep in mind. One of the most common ways of determining whether your recipients are happy with the emails you're sending them [...]

February 27th, 2017|Categories: Retention Marketing|Tags: , |

Facebook To Block Discriminating Ads With AI

Earlier this month, Facebook announced that it would be using AI-based tools to identify ads for a selection of categories including credit, jobs and housing, and block them if they are targeted based on the race of the viewer. Advertisers will now also need to confirm that they are following the companies policies on discriminatory [...]

February 27th, 2017|Categories: Social Media|Tags: , |

Does Your Company Need Facebook Marketing?

Well, according to experts, the answer is probably "Yes." And why is that you may ask? Because Facebook generates more advertising revenue than any of its social media peers. According to Forbes.com ““Marketers also stated that Facebook is one of their top 10 most effective channels, with 73% saying it’s either "very effective" or "effective [...]

January 30th, 2017|Categories: Online Marketing, Social Media|Tags: |

The Personalisation Of Search

Search engine optimisation. One of the holy grails of online marketing is the first organic result for a search for your products or services. Everybody wants to be on the front page, everybody wants to be first. And equally obviously, only one result can be first, and only 10 (but probably fewer) results can be [...]

Pop-Up Mobile Ad Penalty

Earlier this month, Google's latest algorithm update went into effect, penalising mobile sites with intrusive pop-up ads and interstitials (the full screen ads or notices that load on top of the page you were going to). Intended to improve the user experience for people trying to access content on mobile devices, this change has followed [...]

January 25th, 2017|Categories: Search Engine Optimisation|Tags: , , |

Browsers Warn Users Of Insecure Log-In Pages

As of the next update to Google's Chrome browser, (version 56) which will release by the end of this month, and the newest version of Firefox, browsers will warn users when entering password details on a page which is not served via HTTPS. It won't prevent people from entering their details on non-secure sites, but [...]

January 25th, 2017|Categories: News, Online Marketing|Tags: , |

Home Service Ads – Paid Local Listings

As far back as 2015, Google began experimenting with a beta, invite only program that enabled some businesses offering "home services" (just plumbers and locksmiths to begin with, and only in a certain area) to become "Guaranteed Service Providers" and be featured as a "sponsored" (read "paid" or "ad") listing, at the top of the [...]

January 25th, 2017|Categories: Google AdWords|Tags: , |