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DMOZ Officially Closes Doors

In 1998, a new web directory launched in a challenge to the then pre-eminent Yahoo directory. Although it went through a few name changes and owners in the next few years, it was soon officially known as the Open Directory Project, and eventually as DMoz, or "Directory Mozilla." It's claim to fame was that, even [...]

March 31st, 2017|Categories: News|

Could Your Facial Reaction Affect Rankings?

A recently published Google patent suggests that it may at some point begin using biometric indicators in order to modify ranking results based on the physical reaction of users to seeing specific search engine results on mobile devices. According to the patent, this would involve using your phone camera to detect and register your expression [...]

February 28th, 2017|Categories: Google, News|Tags: , |

.Africa Domains Available Soon

After years of legal challenges, the ZA Central Registry will finally be able to make the .Africa generic top level domain (gTLD) available to the public. ICANN, (the Internet Corporation for Assigned Names and Numbers) awarded the control over the .Africa TLD to ZACR all the way back in 2014, only to have the decision [...]

February 27th, 2017|Categories: News|Tags: , |

Browsers Warn Users Of Insecure Log-In Pages

As of the next update to Google's Chrome browser, (version 56) which will release by the end of this month, and the newest version of Firefox, browsers will warn users when entering password details on a page which is not served via HTTPS. It won't prevent people from entering their details on non-secure sites, but [...]

January 25th, 2017|Categories: News, Online Marketing|Tags: , |

Google Plans Mobile First Indexing

According to Google, the majority of people are more likely to search for information using a mobile device. It's certainly no secret that a sites mobile friendliness is important when it comes to ranking in search engine results, but in the near future, that will take on a whole new dimension. According to a Google [...]

November 29th, 2016|Categories: News, Search Engine Optimisation|Tags: , , |

Real-Time Penguin Update Launches

Finally, after what seems like years (in fact it has been years), Google has announced the release of the newest, and last, Penguin algorithm update. It's the last one, because as of this update, Penguin has gone from a filter that was occasionally run on search results (the last time was in 2014), to part [...]

September 27th, 2016|Categories: News, Search Engine Optimisation|Tags: , |

Google Unveils Smart Messaging App

Google has just unveiled its smart messaging app, Google Allo, featuring the first preview of their digital assistant in a late entry to attempts by various companies (see Apple's Siri & Microsoft's Cortana) to create a ore personal and intuitive way for people to interact with their devices. According to the official Google blog, the [...]

September 21st, 2016|Categories: Google, News|Tags: , |

Digital Advertising Spend Growth Continues

According to a report published earlier this month by global media network company Carat, advertising spend on digital media could become as much as 27% of the total global media spending this year. Their forecast on total advertising expenditure across all media shows total advertising spend (based on data from 59 countries worldwide) is expected [...]

September 21st, 2016|Categories: News, Online Marketing|Tags: |

Microsoft Acquiring LinkedIn

Microsoft recently made a remarkably large bid to claim space in the social networking sphere with their proposal to purchase LinkedIn, (the worlds largest professional social network) for over $26 billion. The largest acquisition deal ever made by Microsoft, analysts believe that the deal signals a further move away from the software model that has [...]

June 27th, 2016|Categories: News, Social Media|Tags: , |

Court Upholds AdWords Decision

In a landmark decision last week, the Supreme Court of Appeal upheld an earlier High Court decision overturning a bid by Cochrane Steel to prevent a competitor from bidding on their brand name in AdWords. The original ruling by the High Court found that the bidding on the keyword "ClearVu" (a brand owned by Cochrane [...]

May 31st, 2016|Categories: Google AdWords, News|Tags: |