Google Adwords is one of the most popular, and well known, methods of online advertising. Operating on a pay per click model, where advertisers pay Google each time one of their advertisments are clicked on, Adwords displays text advertisements alongside search engine results, or banner ads on it’s display network, which incorporates countless participating sites.
On this page, you’ll be able to find all articles relating to Adwords.
Anyone practising SEO these days will know that there is a growing shortage of valuable data. As Google applies more privacy measures on how it shares data it collects from its users and limits the depth of its data in other tools, the oasis of demographic and search behaviour data has dried up considerably.
Google has made some changes to their AdWords interface designed to help advertisers get a better idea of possible problems with their quality score.
According to a recent announcement by Google AdWords, Google will now (as of last week actually), be reviewing paused ads in the same way that live ads are reviewed.
We mentioned in an earlier article that we’ve been doing some research into the way that Google Localisation is affecting search engine results, and we’ve started to wonder if Google has forgotten that it’s a search engine.
Technically, we all know that Google makes mistakes sometimes. It’s pretty much an extremely complicated piece of software, that they make changes to every day. (In the last year, Google made over 550 changes to their search algorithm.) So it’s not surprising that it breaks sometimes. In fact, we should be impressed that it works so well.
In Google Adwords, the match-type is something that people usually find fairly easy to use. In simple terms, it’s a way of controlling what type of search you want your ad to be considered for, and it allows you to control what query your ad should be displayed in response to. But it’s not something you should rely on for too long.
Over the course of the last few months, we’ve occasionally put up an article with some tips and advice for managing a successful Google Adwords campaign. In this, our latest in the series of Adwords related articles, we’ll suggest a few more things to think about when planning your campaign, courtesy of Google’s Adwords resources.
A couple of months ago, we wrote an article about the initial limited roll-out of the testing phase of Google Adwords new broad match modifier. At the time, the new modifier was only available for Adwords users in the UK and Canada, but we’re pleased to be able to say that it is now active and available in South Africa too.
We’ve mentioned in the past how important the design and construction of your website is, for a wide variety of different reasons, from usability to conversions. Another important thing that the design, construction and content of your site can affect though is your Google Adwords quality score.
If you’re planning on designing banner ads for the Google Adwords Display Network, there are some basic guidelines that you’ll need to keep in mind, to ensure that your ad gets approved.
The Google display network is a little different from traditional PPC (pay per click) advertising. Unlike the search network, which displays ads alongside search engine results when users search for keywords that you’re targeting, the display network displays your ads alongside content which is related to your service or product offerings.
In the first step of a move that some may feel has been a long time coming, Google Adwords recently announced that they’ve started making a modification to the way their broad match targeting works.
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