Avoid Penguin Penalties
A big fuss has been made after the launch of Google’s new algorithm update, Penguin, in April of this year. The main issue, of course, being that it seemed many sites suddenly fell in the wake of its introduction.
Articles tagged Google Optimisation
In the modern world, where some 80% of all searches worldwide are carried out on Google, search engine optimisation is often the same as Google optimisation. As the most popular search engine, it is therefore also the most important one to optimise for.
Google Wants Content Above The Fold
Speaking at PubCon, Google’s Matt Cutts has announced that Google is working on algorithms that determine how easy relevant information is to find on your pages.
Fresh Google Algorithm Update Planned
Google announced today that they’ve started testing their next algorithm change, designed to provide the freshest results for searches.
Encrypted Search Data Affects SEO
Recently, Google has instituted a policy of encrypting searches that people make when they’re logged in to Google, and as a result, not providing the search terms they used to Analytics.
Google Expands Site Links
Site links have been around for a long time now. Since 2006 in fact. You’ve probably noticed them, used them, and forgotten about them without ever knowing what they were called. And now they’ve been updated by Google.
Google Places Pages Updated
The Google Places page has undergone a bit of a revamp, according to an announcement made last week by Google on their LatLong Blog, the official Google voice for all things map related, including local search results.
Google +1
At the end of last month, Google very quietly launched what it calls a new layer of social networking tied to the world famous search engine. The Google +1 Button is modeled on Facebooks even more famous “like” button, and is supposed to give personal recommendations for search results.
Local Search Optimisation
As we mentioned in some recent articles, Google is currently paying an awful lot of attention to its local search / Google Places listings when it comes to delivering search results. To such an extent, in fact, that the place listings are trumping natural, organic results.
Synonyms In Google Search
Since the beginning of this year, Google has been gradually including synonyms for the words that users are searching for in its results. It hasn’t necessarily been a dramatic change on the face of things, nor does it mean that Google always displays synonymous results. But there could be SEO implications to their use of synonyms in search results as well.
Google Changes Mean Sleepless Nights
Do you ever feel that you’ve got a difficult job? You probably have. But let me tell you, you’ve got no idea what we have to go through working in the search engine optimisation field. Every time a search engine changes the way it does things, the SEO team at Net Age has to find new ways of optimising our clients sites.
Keyword Order Matters
With the latest updates to Google’s insanely complicated (and effective) algorithm, it’s no longer enough to just make sure that you have all your keywords on the page. Now, it’s turning out that keyword order has started to matter a lot more too.
Becoming An SEO Expert
It’s not easy to become an expert at SEO. Sure, there is plenty of information out there, and plenty of handy tips, tricks and guides. The problem though, is that the rules of engagement don’t stay the same for long.
Nobody Can Guarantee First Place On Google
If anybody ever tells you that they can guarantee you a first place result on Google, then it’s time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won’t guarantee any such thing.
The SEO Quick-Fix Illusion
One of the major misconceptions about search engine optimisation, (SEO), is that it’s a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.
Google Adwords - Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Search Engine Marketing - Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Creating Content With Article Directories
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
