Since the release of Google’s two latest algorithms Panda and, more recently, Penguin, many have speculated that all forms of SEO are gradually coming into their cross-hairs. It was particularly threatening when they announced that Penguin would specifically be targeting over-optimisation.
Articles tagged Google Seo
With Google the most popular search engine in the world, it’s little wonder that search engine optimisation needs to focus on the way that Google determines where sites rank in the results.
As has become usual at this time of the month, Google has released an announcement about the latest updates they’ve made in the previous month.
The latest Google update, now known as Penguin, has itself undergone its first update.
Google is making major changes to the way that search engine results may be displayed, and how humans will interact with search and vice versa.
The latest Google update targeting web spam still has SEO’s worried.
Effective yesterday, Yahoo has shut down its long-running site explorer, coincidentally robbing SEOs of a valuable source of freely available data.
Last week Google announced the 10 latest changes to their algorithm.
Speaking at PubCon, Google’s Matt Cutts has announced that Google is working on algorithms that determine how easy relevant information is to find on your pages.
Google announced yesterday that it has started to index content based not only on the website that published it, but also on the author who originated it. Using the rel=“author” attribute, Google will be able to match writers and their work.
I’m sure that by now, everybody is aware of the latest big update to Google, that launched in February, and went global just a few days ago. And you’re probably equally aware that Google makes regular changes to its algorithm. What you might not know, is that Google is pretty sure its algorithm will never be complete.
Google changes its algorithm a lot. More than most people ever realise in fact. Last year for example, Google changed their algorithm 550 times. And in most cases, nobody really notices much, except for the SEO professionals.
This time round though, there’s been a bit more noise than usual about the latest change. It might have something to do with the size and extent of it. or it might have something to do with how many sites took a hit thanks to the update.
As we mentioned in some recent articles, Google is currently paying an awful lot of attention to its local search / Google Places listings when it comes to delivering search results. To such an extent, in fact, that the place listings are trumping natural, organic results.
Since the beginning of this year, Google has been gradually including synonyms for the words that users are searching for in its results. It hasn’t necessarily been a dramatic change on the face of things, nor does it mean that Google always displays synonymous results. But there could be SEO implications to their use of synonyms in search results as well.
Earlier last month, we published an article about the launch of Google’s new search service, Google Instant. This is the new “real time” search service that provides results as you type, and in which Google effectively tries to predict what you’re searching for, and displays results that change as you type more letters. The real question though, is what effect this will have on SEO.
As you’re probably aware, off-site links which point back to your website are a critical part of the calculation that Google makes when determining where in the search engine results your site appears. Part of the effectiveness of your links have to do with the anchor text that the link employs.
Search engine optimisation has always been an attempt to understand the factors that search engines like use to determine search engine ranking, and then making sure that you perform well according to those criteria.
A recent move by search engine giant Google has left search engine optimisers either shaking their heads, or feeling vindicated. An article appeared on WebProNews earlier this week, backed up by a post on Google Webmaster Central from Webmaster Trends Analyst Susan Moskwa, pointing out that Google has removed their PageRank distribution feature from their webmaster tools.
It’s not easy to become an expert at SEO. Sure, there is plenty of information out there, and plenty of handy tips, tricks and guides. The problem though, is that the rules of engagement don’t stay the same for long.
If anybody ever tells you that they can guarantee you a first place result on Google, then it’s time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won’t guarantee any such thing.
Google Trends is a public web tool released by Google, that provides a graphic representation of how frequently any given term is searched for, according to date, region and language.
Although not yet confirmed, it appears that the Caffeine index will provide a new search infrastructure, effectively replacing the existing methods that Google uses.
An effective link strategy can be one of the best ways of increasing your sites search engine optimisation. The reasoning behind this is very simple. Inbound links are one of the ways in which Google determines the importance of your site.
One of the major misconceptions about search engine optimisation, (SEO), is that it’s a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
In keeping with the sci-fi geekery of most of us involved in the IT or Internet industry, SEO’s tend to be Star Wars fans.
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
Every good SEO will make use of, and have access to, a wide range of professional SEO tools. With the wide variety of SEO tools available for download to the modern search engine optimiser, the tasks that make up successful search engine optimisation can be drastically expedited through automation.