Fast-Flip Testing By Google
Responding to an increasingly media rich online environment, Google has launched a new experimental service that they call Fast Flip.
According to Krishna Bharat, Distinguished Researcher for Google News, writing on the official Google blog, the company has been seeking a way to create way of seamlessly “flipping” through articles online, the way you would in a magazine. He said, “The flow should feel seamless and let you rapidly flip forward to the content you like, without the constant wait for things to load.”
Turning Online Pages
He explained, “Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community.”
Like many Google applications, Fast Flip will personalise itself for you, using your past selections to choose content for display based on topics, categories or even journalists that you seem to prefer.
In creating this prototype of the Fast Flip system, Google partnered with more than 30 major publishers, including The New York Times, Washington Post, Newsweek and Business Week, with whom they’ll share the advertising revenue from Fast Flip.
Try out Fast Flip for yourself here: http://fastflip.googlelabs.com/