Meta development refers to the process of planning and inserting the meta data for each page of a website.
Although not necessarily crucial to search engine optimisation, meta data nonetheless has valid online applications.
The following articles all touch on the various aspects of meta development.
It’s already been fairly well established that Google doesn’t, (and hasn’t for a long time) used the content of your meta tags when determining your ranking in their search engine results. However, that isn’t to say that there aren’t other uses for meta data, that relate more to your visitors than they do to search engines.
Despite the recent announcement on meta descriptions by Google, we feel it’s important to mention that, regardless of what’s been said on the topic, meta tags are still important. Afterall, all Google said was that they don’t pay any attention to the meta keywords tag, when it comes to determining ranking.
For years we’ve been telling people that the meta keywords tag that appears on almost every website has no impact at all on your search engine ranking. And yet we keep getting, hearing, and seeing queries about this most misunderstood of all meta tags.
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
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