The Digital Media & Marketing Association (DMMA), an independent organisation for the digital industry in South Africa, recently released a study measuring the internet usage and behaviour statistics for people surfing the web in this country. It looked at various internet industries relating to marketing and commerce, tallying survey responses from over 2 200 internet users.
Anyone practising SEO these days will know that there is a growing shortage of valuable data. As Google applies more privacy measures on how it shares data it collects from its users and limits the depth of its data in other tools, the oasis of demographic and search behaviour data has dried up considerably.
Website testing is often performed by domain owners to improve their conversion figures. It involves using different version of your webpages and seeing which variant returns the best results. Conversions can be any human involvement metric which the domain owner chooses to test.
We recently reported on the change from Google Places to Google+ Local. For a while after its introduction, it wasn’t of that much consequence to the average user, from a functional perspective. Being a primarily superficial shift to strengthen the Google+ brand.
Captcha tests, designed to prevent the automated completion of forms, or the submission of comments, is something we’re all familiar with. A lot of spam still seems to get through though, and we were wondering why.
The ease and convenience of communicating by email has turned the medium into a popular marketing channel. Most businesses want, (or need), the ability to send out bulk emails to their existing (and potential) customers at some point.
Despite the fact that millions of people send emails every day, for both personal and business reasons, it’s never ceased to amaze me how many people still don’t know the basic principles for email etiquette.
Online marketing is defined as marketing and promoting your product or service using the internet. Online marketing is definitely the way forward in the marketing world. This is because people have more reliance on the internet today than ever before.
Ever since their creation in the 1980’s, domain names and their resultant website addresses have been limited to the Latin alphabet, from A – Z, used by English speaking nations. In a ground-breaking decision on Friday however, Icann, the Internet Corporation for Assigned Names and Numbers, (a non-profit body that oversees web addresses and domain names), approved the use of non-Latin alphabets for domain names.
South Africa boasts a number of local search engine and directory sites that cater to a variety of needs, both private and commercial. Here are some of the most popular, complete with handy links.
One of the greatest advantages of the internet when it comes to online marketing can be the e-mail marketing campaign. It’s low-cost, it’s targeted, and it’s easy to measure. But that doesn’t mean that you should just leap in and start sending emails to everybody whose address you might have or can get. Internet marketing needs to be more subtle than that.
Making the choice to buy something online involves a variety of different factors. In this article, we’ll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
One of the greatest benefits of internet marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
An effective branding strategy is an essential component in building a credible and trustworthy online business presence. At their best, branding solutions increase the perceived value of a product or service to customers, making it more likely that they’ll choose your brand over competing ones.
At a time when so many businesses are moving into the online arena, it’s essential that your business marketing strategy reflects the innovation that digital promotion makes possible.
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it’s immediacy, and lack of geographical limitation.
In a rapidly evolving online world, web marketing has become a sales strategy of choice for any company that seeks to keep their service current and up-to-date. The development of web marketing has created almost limitless new possibilities, and given us the ability to disperse information as never before.
The rapid growth of internet marketing in South Africa, and indeed the world, has opened up new vistas of previously unimagined business opportunity.
It is the ability of the medium to almost instantly disseminate information, and solicit responses, that makes internet marketing services so valuable.
As with more traditional marketing the point to online marketing is quite simply more business.
With Internet Marketing there are no longer limits on the reach of advertisers or the businesses they represent, other than the limits they place upon themselves.
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
The line between marketing and advertising is often a blurred one in most people’s minds. Many think of the two as merely different words used to describe the same process. This is, of course, a misconception.
Marketing your business is an investment. You invest your money into certain mediums and you hope to see a return on that investment, otherwise why spend the money?
It’s scary to me that so many companies spend huge amounts of money on their marketing campaigns, without knowing how much of a return those campaigns are giving them.
Have you heard those whispered words of dissension? The voices that claim the unimaginable? The words that indicate your money disappearing into the darkened woods of uncertainty…The words “Advertising is not measurable.”
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