For companies operating in an e-commerce environment, or for those businesses that rely heavily on revenue generated by their website, it can be easy to make the mistake of focusing the design of your website purely on a tight conversion funnel that takes the customer from arrival to purchase in as few steps as possible.
Articles tagged Conversion Optimisation
Conversion optimisation refers to the practice of designing and building your site with the goal of increasing the number of visitors who are converted into leads and sales.
The following articles all deal with conversion optimisation.
Website testing is often performed by domain owners to improve their conversion figures. It involves using different version of your webpages and seeing which variant returns the best results. Conversions can be any human involvement metric which the domain owner chooses to test.
Navigation structure is a well-known ranking factor. Web crawlers can penalise your pages for long loading times or unintuitive link structures.
Human visitors can be even more particular than that. To keep your conversion funnel tight and reduce your abandonment rate, consider the following tips when designing your website.
Recently, WebProNews published a very interesting article that asked whether the bounce rate of your website is, (or should be), taken into account by Google as a factor in search engine ranking.
We’ve been saying that site speed is important for optimisation for some time already. In fact, about a year ago, we wrote an article on this very topic. But now it turns out that not only is website speed important for optimisation, but it’s even more important for conversions too.
No matter how many visitors come to your website thanks to search engine results, or your online marketing efforts, it won’t help your business if your site doesn’t deliver on the promise it made to get them to visit in the first place.
If anybody ever tells you that they can guarantee you a first place result on Google, then it’s time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won’t guarantee any such thing.
One of the greatest advantages of using the internet to market your products and services lies in the fact that online activity related to your web presence can be easily measured.
Making the choice to buy something online involves a variety of different factors. In this article, we’ll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
The internet is driven by information. And in this day and age, it could even been said that it’s drowning in it. The ease with which the internet brings information on any conceivable topic direct to the user has had unexpected side-effects on the way that content is both presented and received.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
One of the greatest benefits of internet marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Technically, everything that appears on your website can be considered content, in that your site contains it. In the context of online marketing however, content usually refers primarily to the written word. The packaged information that you make available to your users, usually because they have a specific need or interest that you’re trying to cater for.
When viewing your Google Analytics it is important to know the basics. This article contains a basic glossary of various Google Analytics terms.
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you’re using to target your online market via the search engines.
The foundation of website design is based on the 3 all-important principles of attraction, usability and accessibility.
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
SEO, or search engine optimisation, has become almost a paradox of terminology. While SEO is aimed at websites that comply with search engine guidelines, these guidelines seem to be entirely against building websites with search engines in mind.