The Digital Media & Marketing Association (DMMA), an independent organisation for the digital industry in South Africa, recently released a study measuring the internet usage and behaviour statistics for people surfing the web in this country. It looked at various internet industries relating to marketing and commerce, tallying survey responses from over 2 200 internet users.
Articles tagged Internet Advertising
Internet advertising involves the promotion of your website or business through, as the name suggests, advertisements placed online.
These may be text or banner ads placed through Google Adwords for example, or any one of a variety of other platforms which allow internet advertising on their sites.
Online marketing is defined as marketing and promoting your product or service using the internet. Online marketing is definitely the way forward in the marketing world. This is because people have more reliance on the internet today than ever before.
According to a blog post made late last week by Biz Stone, co-founder of the increasingly popular micro-blogging platform Twitter, which has around 45 million users, the company has has changed its terms of service in such a way that it now “leaves the door open” for advertisers.
Making the choice to buy something online involves a variety of different factors. In this article, we’ll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest a couple of reasons why it might be happening.
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
One of the greatest benefits of internet marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it’s immediacy, and lack of geographical limitation.
As with more traditional marketing the point to online marketing is quite simply more business.
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.