Verbatim Results From Google
After numerous complaints about the removal of the “+” search operator from Google, the search engine has responded by giving the option for verbatim searches.
Articles tagged Search Engines
Search engines are online applications which search the internet, (or an extensive index of the internet) in order to return results that are relevant to the search term you entered.
The more relevant the results are, the better any search engine is regarded. At present, Google is the most widely used search engine, with a market penetration of some 80% worldwide.
Google Expands Site Links
Site links have been around for a long time now. Since 2006 in fact. You’ve probably noticed them, used them, and forgotten about them without ever knowing what they were called. And now they’ve been updated by Google.
Surviving The Algorithm Change
Google changes its algorithm a lot. More than most people ever realise in fact. Last year for example, Google changed their algorithm 550 times. And in most cases, nobody really notices much, except for the SEO professionals.
This time round though, there’s been a bit more noise than usual about the latest change. It might have something to do with the size and extent of it. or it might have something to do with how many sites took a hit thanks to the update.
Google Place Search
Yesterday Google announced their latest feature, the Google Place Search. Place Search allows Google users to easily find information about local businesses, by clustering search results around a specific area.
Understanding Google SEO
Google SEO (Search Engine Optimisation) is becoming a vital part of online marketing and success. It is aimed at making Google see your website as very relevant in response to certain keywords and key phrases.
Google Changes Mean Sleepless Nights
Do you ever feel that you’ve got a difficult job? You probably have. But let me tell you, you’ve got no idea what we have to go through working in the search engine optimisation field. Every time a search engine changes the way it does things, the SEO team at Net Age has to find new ways of optimising our clients sites.
Becoming An SEO Expert
It’s not easy to become an expert at SEO. Sure, there is plenty of information out there, and plenty of handy tips, tricks and guides. The problem though, is that the rules of engagement don’t stay the same for long.
Yahoo To Overhaul Search
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
Yahoo To Overhaul Search
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
Yahoo To Overhaul Search
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
Is Bing Better Than Google?
The relatively recent launch of Microsoft’s new search engine Bing has also launched a new online debate. Which search engine is better?
Google Caffeine Comparison Tool
Following on from our last article, in which we discussed the new Google Caffeine algorithm that’s in development, here’s a handy little tool that lets you compare the results of the existing Google search infrastructure with results using the proposed new Google “caffeine” algorithm.
Testing Google Caffeine
Although not yet confirmed, it appears that the Caffeine index will provide a new search infrastructure, effectively replacing the existing methods that Google uses.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Microsoft/Yahoo Announce 10 Year Partnership Deal
Ending years of negotiation and speculation, Microsoft and Yahoo have finally announced that they will join forces in a move that is largely seen as an attempt to reclaim some of the huge search engine market share currently held by Google.
Microsoft/Yahoo Announce 10 Year Partnership Deal
Ending years of negotiation and speculation, Microsoft and Yahoo have finally announced that they will join forces in a move that is largely seen as an attempt to reclaim some of the huge search engine market share currently held by Google.
Microsoft/Yahoo Announce 10 Year Partnership Deal
Ending years of negotiation and speculation, Microsoft and Yahoo have finally announced that they will join forces in a move that is largely seen as an attempt to reclaim some of the huge search engine market share currently held by Google.
The SEO Quick-Fix Illusion
One of the major misconceptions about search engine optimisation, (SEO), is that it’s a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.
Google Adwords - Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Search Engine Marketing - Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Creating Content With Article Directories
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
Basic Google Search Tips
Its amazing. Google is a tool we all use constantly, (I myself use it innumerable times a day), yet the true potential of its search capabilities remains untapped by most.
Keyword Density
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you’re using to target your online market via the search engines.
Importance of Keyword Research in Optimising Your Website and Getting Business
Keyword research is the art of finding the keywords your potential customers are using on the search engines, then determining how to incorporate those keywords into your marketing strategy.
Importance of Keyword Research
The first step in realising the importance of keyword research is that of acceptance. Accepting that you, in actual fact, do not speak the same language as your customers and clients, you don’t know how they think, or what they want to gain from your services.
Is Content King?
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
White Hat Vs Black Hat - (The Light and Dark Sides of SEO)
In keeping with the sci-fi geekery of most of us involved in the IT or Internet industry, SEO’s tend to be Star Wars fans.
SEO Wars IV: - A New Hope
Despite the proliferation of Black Hat techniques in the SEO community, there is a shining beacon, a last bastion of hope in which we can all take refuge… Search engines hate Black Hat.
SEO Wars III: Revenge on the Search - Black Hats War on the Search Engines
SEO wars are not really between practitioners of Black Hat and White Hat SEO. Both groups aim, simply, to help their clients by getting them as close to the top of search engine listings as they can. Other than occasionally commenting on the other groups tactics, White Hat and Black Hat practitioners pay little attention to one another.
SEO is Not IT - Not Just For Techies
The accessibility of the Internet has made it a tool to be used, and a world to be explored, by one and all. Today, one of the groups most benefited by the information revolution, aside from the techno-geeks, are marketers and advertisers.
SEO Wars II: Attack of the Clones - Website Content Scraping And Duplicate Content
In SEO circles it is commonly believed that content is king. This is largely true. Relevant content attracts search engines, and well-written content maintains healthy site traffic. But the Dark Side seeps into every aspect of SEO, seeking to unsettle the balance.
SEO: Human Optimisation And The SEO Case Study For Injection Moulding
SEO, or search engine optimisation, has become almost a paradox of terminology. While SEO is aimed at websites that comply with search engine guidelines, these guidelines seem to be entirely against building websites with search engines in mind.
Characteristics Of Good Web Design
A properly designed website is both user friendly and SEO friendly, while also being persuasive enough to optimise for visitor-to-customer conversion. Find out more about web design…
