Articles tagged Seo Marketing

SEO Marketing involves the marketing of your business through the process of search engine optimisation.

This involves making your site more credible in the eyes of search engines.

Bing Business Portal Challenges Google Places?

Last week, Microsoft’s Bing, the heavily touted, (but perhaps not so heavily used) new search engine that was supposed to provide an alternative to the pervasive Google, launched a service that may be designed to compete with Google Places.

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Bing Business Portal Challenges Google Places?

Last week, Microsoft’s Bing, the heavily touted, (but perhaps not so heavily used) new search engine that was supposed to provide an alternative to the pervasive Google, launched a service that may be designed to compete with Google Places.

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New Google Update Details

We’ve already written a couple of articles on the latest update by Google. One on the announcement of the update, and another on what Google has said about the update. Now it’s time to take a look at the experiences people have been having with it, and what it can mean for SEO. Google has called it the Panda update, but some people are calling it the Farmer update, because of its focus on so-called content farms.

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Google Panda Update

Although the latest update to the Google algorithm, now known as the “Panda” update, (but also called the “Farmer” update) has so far only come into effect in the US, its implementation over the rest of the Googleverse is imminent, and it looks like this one is going to have a significant effect on search engine optimisation.

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SAOMA Conference - South African Optimisation Marketing and Affiliates

The first South African search engine optimisation and marketing conference is scheduled for July 2011, when the Sandton Convention Centre will host the SAOMA conference, with over 30 exhibitors from all over the world

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SAOMA Conference - South African Optimisation Marketing and Affiliates

The first South African search engine optimisation and marketing conference is scheduled for July 2011, when the Sandton Convention Centre will host the SAOMA conference, with over 30 exhibitors from all over the world

Read More

SAOMA Conference - South African Optimisation Marketing and Affiliates

The first South African search engine optimisation and marketing conference is scheduled for July 2011, when the Sandton Convention Centre will host the SAOMA conference, with over 30 exhibitors from all over the world

Read More

Becoming An SEO Expert

It’s not easy to become an expert at SEO. Sure, there is plenty of information out there, and plenty of handy tips, tricks and guides. The problem though, is that the rules of engagement don’t stay the same for long.

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The SEO Quick-Fix Illusion

One of the major misconceptions about search engine optimisation, (SEO), is that it’s a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.

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Search Engine Marketing - Measurable Results

One of the greatest benefits of internet marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.

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Marketing Strategy And Online Business

At a time when so many businesses are moving into the online arena, it’s essential that your business marketing strategy reflects the innovation that digital promotion makes possible.

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Why Implement An Online Marketing Strategy?

As with more traditional marketing the point to online marketing is quite simply more business.

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Internet Marketing Today

With Internet Marketing there are no longer limits on the reach of advertisers or the businesses they represent, other than the limits they place upon themselves.

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Keyword Density

One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you’re using to target your online market via the search engines.

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Importance of Keyword Research

The first step in realising the importance of keyword research is that of acceptance. Accepting that you, in actual fact, do not speak the same language as your customers and clients, you don’t know how they think, or what they want to gain from your services.

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SEO vs PPC

Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.

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SEO Wars IV: - A New Hope

Despite the proliferation of Black Hat techniques in the SEO community, there is a shining beacon, a last bastion of hope in which we can all take refuge… Search engines hate Black Hat.

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Professional SEO Tools

Every good SEO will make use of, and have access to, a wide range of professional SEO tools. With the wide variety of SEO tools available for download to the modern search engine optimiser, the tasks that make up successful search engine optimisation can be drastically expedited through automation.

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