Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
Articles tagged Website Marketing
Website marketing involves the process of promoting and advertsing your business and website online. This can be achieved in a variety of different ways depending on your goals and your budget, and involves several different aspects of online marketing.
The following articles all discuss various elements of website marketing.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
At a time when so many businesses are moving into the online arena, it’s essential that your business marketing strategy reflects the innovation that digital promotion makes possible.
In a rapidly evolving online world, web marketing has become a sales strategy of choice for any company that seeks to keep their service current and up-to-date. The development of web marketing has created almost limitless new possibilities, and given us the ability to disperse information as never before.
The rapid growth of internet marketing in South Africa, and indeed the world, has opened up new vistas of previously unimagined business opportunity.
It is the ability of the medium to almost instantly disseminate information, and solicit responses, that makes internet marketing services so valuable.
As with more traditional marketing the point to online marketing is quite simply more business.
With Internet Marketing there are no longer limits on the reach of advertisers or the businesses they represent, other than the limits they place upon themselves.
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
The line between marketing and advertising is often a blurred one in most people’s minds. Many think of the two as merely different words used to describe the same process. This is, of course, a misconception.
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you’re using to target your online market via the search engines.
The first step in realising the importance of keyword research is that of acceptance. Accepting that you, in actual fact, do not speak the same language as your customers and clients, you don’t know how they think, or what they want to gain from your services.
The net abounds with all manner of useful hints, tips and tricks aimed at producing content writing that will successfully market your website or blog.
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.