Articles tagged Google Advertising

AdWords Helps With Quality Score

Google has made some changes to their AdWords interface designed to help advertisers get a better idea of possible problems with their quality score.

AdWords To Review Paused Ads

According to a recent announcement by Google AdWords, Google will now (as of last week actually), be reviewing paused ads in the same way that live ads are reviewed.

By now, I’m pretty sure that almost everybody knows about Google’s +1 button. The +1 button is part of Google’s new social recommendation system, and there’s been quite a lot of discussion on how much impact it will have on search results.

Google Adwords Affiliate Auction Policy

Keeping Google’s Affiliate Auction policy in mind is usually a good idea for anybody who manages more than one account on Google AdWords. The AdWords Affiliate Policy effectively states that Google will display only one advert per top-level domain.

Even Google Makes Mistakes

Technically, we all know that Google makes mistakes sometimes. It’s pretty much an extremely complicated piece of software, that they make changes to every day. (In the last year, Google made over 550 changes to their search algorithm.) So it’s not surprising that it breaks sometimes. In fact, we should be impressed that it works so well.

Adwords Click To Call

Adwords Click To Call is a Google Adwords service that allows users with internet enabled mobile phones to call your business directly, simply by clicking on the link in your Adwords advert.

PPC Tips For The Google Display Network

Google Adwords is without doubt one of the most popular, and widely used, pay per click (or PPC) advertising providers on the internet. Adwords offers two types of advertising systems, the search network, and the content network.

Google Launches Display Ads

Google announced on it’s official blog at the end of last week that it was rolling out the end product of it’s incorporation with DoubleClick, an acquisition that Google made 18 months ago.

Analytics Data And PPC

If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest a couple of reasons why it might be happening.

New Boss For Google SA

Business Day reports that there’s a new face at the head of Google South Africa, replacing Stafford Maisie, who stepped down in April, after 18 months at the helm of the South African division of the search engine giant.

New Boss For Google SA

Business Day reports that there’s a new face at the head of Google South Africa, replacing Stafford Maisie, who stepped down in April, after 18 months at the helm of the South African division of the search engine giant.

New Boss For Google SA

Business Day reports that there’s a new face at the head of Google South Africa, replacing Stafford Maisie, who stepped down in April, after 18 months at the helm of the South African division of the search engine giant.

Quick Guide To Google Applications

Google makes a wide variety of different applications available to their users, most of them freely. As well as being free, many of them are fun, engaging, useful, or all three. For your convenience, here’s a list of Google application, as well as links to them.

SEM For Beginners

Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.