Search engine marketing refers to the process of marketing your website through the medium of search engines, either through natural, organic rankings, or by means of PPC advertising alongside search engine results.
The following articles deal with various aspects of search engine marketing.
Anyone practising SEO these days will know that there is a growing shortage of valuable data. As Google applies more privacy measures on how it shares data it collects from its users and limits the depth of its data in other tools, the oasis of demographic and search behaviour data has dried up considerably.
Last week, Microsoft’s Bing, the heavily touted, (but perhaps not so heavily used) new search engine that was supposed to provide an alternative to the pervasive Google, launched a service that may be designed to compete with Google Places.
Last week, Microsoft’s Bing, the heavily touted, (but perhaps not so heavily used) new search engine that was supposed to provide an alternative to the pervasive Google, launched a service that may be designed to compete with Google Places.
It’s already been fairly well established that Google doesn’t, (and hasn’t for a long time) used the content of your meta tags when determining your ranking in their search engine results. However, that isn’t to say that there aren’t other uses for meta data, that relate more to your visitors than they do to search engines.
No matter how many visitors come to your website thanks to search engine results, or your online marketing efforts, it won’t help your business if your site doesn’t deliver on the promise it made to get them to visit in the first place.
EzineArticles.com is perhaps the most popular online article directory on the internet. Publishing articles in an online article directory is a popular method of gaining online exposure for your site.
It’s not easy to become an expert at SEO. Sure, there is plenty of information out there, and plenty of handy tips, tricks and guides. The problem though, is that the rules of engagement don’t stay the same for long.
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
One of the greatest benefits of internet marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it’s immediacy, and lack of geographical limitation.
With Internet Marketing there are no longer limits on the reach of advertisers or the businesses they represent, other than the limits they place upon themselves.
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you’re using to target your online market via the search engines.
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
Despite the proliferation of Black Hat techniques in the SEO community, there is a shining beacon, a last bastion of hope in which we can all take refuge… Search engines hate Black Hat.
In SEO circles it is commonly believed that content is king. This is largely true. Relevant content attracts search engines, and well-written content maintains healthy site traffic. But the Dark Side seeps into every aspect of SEO, seeking to unsettle the balance.
Every good SEO will make use of, and have access to, a wide range of professional SEO tools. With the wide variety of SEO tools available for download to the modern search engine optimiser, the tasks that make up successful search engine optimisation can be drastically expedited through automation.
Improved SEO results or your money back.
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How effective is your advertising? Track phone calls through Google Analytics.
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Advertise on Google and bring targeted visitors to your site.
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