For companies operating in an e-commerce environment, or for those businesses that rely heavily on revenue generated by their website, it can be easy to make the mistake of focusing the design of your website purely on a tight conversion funnel that takes the customer from arrival to purchase in as few steps as possible.
A recent algorithm change may affect pages with poor layouts.
Speaking at PubCon, Google’s Matt Cutts has announced that Google is working on algorithms that determine how easy relevant information is to find on your pages.
We picked up on an interesting statement from Google’s Matt Cutts recently, where he was answering a question about the possibility of Google seeing multiple keyword variations on the same page as keyword spam or not.
In general, search engine optimisation can be divided into two primary spheres. These are known as on-site optimisation, and off-site optimisation. As the name implies, on-site optimisation refers to factors on your website which can be improved, in order to increase your chances that search engines will rank your sites higher in their results, when people search for keywords associated with your business.
It’s already been fairly well established that Google doesn’t, (and hasn’t for a long time) used the content of your meta tags when determining your ranking in their search engine results. However, that isn’t to say that there aren’t other uses for meta data, that relate more to your visitors than they do to search engines.
One of the factors that influences your content as far as visitors to your site are concerned, is the readability of the text. Readability isn’t just about your font, text size and layout, (although those are factors too), it’s literally about how easily what you’ve written can be read.
When it comes to writing for the web, and especially when it comes to writing SEO content, there are many different sets of guidelines and advice available online. These are a few that we’ve found work well under all sorts of circumstances.
Everybody knows that people online just don’t read. Rather than sitting down and reading an article or a piece of information the same way that they’d read one in a magazine, online readers tend to skim and skip over online content, looking for important bits of info.
Once upon a time, when search engines were innocent, and search engine optimisers were blatant, you could stick keywords into your content, and search engines would rank you high in the results, just because your pages contained those words. These days though, it’s no longer quite so easy.
The internet is driven by information. And in this day and age, it could even been said that it’s drowning in it. The ease with which the internet brings information on any conceivable topic direct to the user has had unexpected side-effects on the way that content is both presented and received.
First and foremost, especially in the immediacy of the online marketplace, good copy has to catch the users attention. It’s estimated that when you’re trying to convince somebody online, you have around 10 seconds to convince them to stay on your site.
The users perception of your brand, product or service plays a significant role in the effectiveness of your online presence. In many cases, whether implicitly or explicitly, it is by the quality of your content that you are judged.
Technically, everything that appears on your website can be considered content, in that your site contains it. In the context of online marketing however, content usually refers primarily to the written word. The packaged information that you make available to your users, usually because they have a specific need or interest that you’re trying to cater for.
It’s easy to underestimate the importance of content when you’re going through the process of putting an online platform in place. When you’re planning a website, you’re understandably concerned with its appearance, and the functionality it offers to the end-user. With all these issues to think about, the actual content of the site is often one of the last things that people think of.
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
The first step in realising the importance of keyword research is that of acceptance. Accepting that you, in actual fact, do not speak the same language as your customers and clients, you don’t know how they think, or what they want to gain from your services.