Copywriting involves the production of written content for your website. Good copy plays a crucial part in your site’s credibility, and in converting visitors into leads.
The following articles all deal with different aspects of copywriting for the web.
With the new emphasis search engines are placing on content, many are wondering what kind of content to have on their sites. Google’s algorithm wants them to have natural and diverse keyword rich content. But is that what the average website visitor wants?
One of the factors that influences your content as far as visitors to your site are concerned, is the readability of the text. Readability isn’t just about your font, text size and layout, (although those are factors too), it’s literally about how easily what you’ve written can be read.
When it comes to writing for the web, and especially when it comes to writing SEO content, there are many different sets of guidelines and advice available online. These are a few that we’ve found work well under all sorts of circumstances.
Everybody knows that people online just don’t read. Rather than sitting down and reading an article or a piece of information the same way that they’d read one in a magazine, online readers tend to skim and skip over online content, looking for important bits of info.
Once upon a time, when search engines were innocent, and search engine optimisers were blatant, you could stick keywords into your content, and search engines would rank you high in the results, just because your pages contained those words. These days though, it’s no longer quite so easy.
For your interest and convenience, we’ve provided links to some article directories.
Please ensure that you read the terms and conditions of each of these sites before you decide to make use of any of their articles.
The internet is driven by information. And in this day and age, it could even been said that it’s drowning in it. The ease with which the internet brings information on any conceivable topic direct to the user has had unexpected side-effects on the way that content is both presented and received.
First and foremost, especially in the immediacy of the online marketplace, good copy has to catch the users attention. It’s estimated that when you’re trying to convince somebody online, you have around 10 seconds to convince them to stay on your site.
The users perception of your brand, product or service plays a significant role in the effectiveness of your online presence. In many cases, whether implicitly or explicitly, it is by the quality of your content that you are judged.
Technically, everything that appears on your website can be considered content, in that your site contains it. In the context of online marketing however, content usually refers primarily to the written word. The packaged information that you make available to your users, usually because they have a specific need or interest that you’re trying to cater for.
It’s easy to underestimate the importance of content when you’re going through the process of putting an online platform in place. When you’re planning a website, you’re understandably concerned with its appearance, and the functionality it offers to the end-user. With all these issues to think about, the actual content of the site is often one of the last things that people think of.
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