The updates which Google release for their algorithms, Panda and Penguin, are often considered a cause for some alarm for SEO agencies and businesses that source much of their business online.
Articles tagged Link Building
Link building refers to the practice of developing external links on other sites which point to your own website.
Links that point to your own site are critical in increasing the credibility of your own site, and link building forms an important part of any search engine optimisation or online marketing strategy.
Earlier this year we wrote about how search engine Bing has released a link disavow tool for those websites trying to optimise around their algorithm. It was a bold step in the fight against web-spammers, although seemingly redundant from Bing.
We’ve reported at length on the decreasing importance of link juice in Google’s ranking algorithm. Many were relieved and many angered when the focus shifted to content.
For a long time, negative SEO was seen as sort of a myth, spread amongst webmasters. But it may finally be recognised, not only as very real but also quite a substantial threat. It doesn’t really affect sites with solid link profile and powerful reputations. Smaller websites, trying to carve out a web presence through organic SEO, are very much at risk though.
As everybody in the search engine optimisation trade knows, and as we’ve mentioned countless times before, building good quality back links to your site is a vital and integral part of doing well in search engine rankings. But it’s important to make sure you’re going about building your links the right way.
As you’re probably aware, off-site links which point back to your website are a critical part of the calculation that Google makes when determining where in the search engine results your site appears. Part of the effectiveness of your links have to do with the anchor text that the link employs.
Although buying links for the purposes of manipulating search engine rankings is rightly frowned upon by Google, the search engine company has explicitly recognised that the buying and selling of links for advertising purposes is a recognised part of the economy of the internet.
As we all know by now, keywords are the words and phrases that users enter into search engines when they’re looking for something. When it comes to optimising your website, keywords are the phrases for which you’d like to appear in the search engine results when people are looking for your products or services.
Search algorithms rely heavily on internal link structures, using them to determine the importance of internal pages on your website. As a result, the pages that you link to the most frequently are usually considered the most important ones. With that in mind, here’s an overview of internal linking.
We get a lot of queries about the advisability of having outbound links to related resources in the content areas of a website, so we thought we’d put up an article on the various aspects of outbound links, to give you some information about the subject.
Since in-bound links are an important part of search engine optimisation, here are some useful tips to bear in mind when you’re trying to develop the perfect back link.
As we all know, search engines like Google make use of the existence of links from external sources that point to your website to assist them in determining the reputation of your website.
Link development has long been a key component of both search engine optimisation, and the all important issue of online credibility, in terms of both users and search engine indexing.
An effective link strategy can be one of the best ways of increasing your sites search engine optimisation. The reasoning behind this is very simple. Inbound links are one of the ways in which Google determines the importance of your site.
For your interest and convenience, we’ve provided links to some article directories.
Please ensure that you read the terms and conditions of each of these sites before you decide to make use of any of their articles.
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
SEO, or search engine optimisation, has become almost a paradox of terminology. While SEO is aimed at websites that comply with search engine guidelines, these guidelines seem to be entirely against building websites with search engines in mind.