Social Media Marketing Drives Little Traffic
In today’s online marketing environment, social media marketing is a big buzz word. everybody is a social media expert, and everybody has a strategy to leverage your social media presence…
Articles tagged Marketing Tips
The following articles contain some useful tips for online marketing. Click on the links below to read more.
Anti-Spam Laws Close to Enactment
About a year ago, we published an article about the proposed new privacy laws that were to be tabled before parliament. These laws are aimed at reducing spam, and regulating the use of personal information for marketing purposes.
Anti-Spam Laws Close to Enactment
About a year ago, we published an article about the proposed new privacy laws that were to be tabled before parliament. These laws are aimed at reducing spam, and regulating the use of personal information for marketing purposes.
Planning Your E-Mail Campaign
One of the greatest advantages of the internet when it comes to online marketing can be the e-mail marketing campaign. It’s low-cost, it’s targeted, and it’s easy to measure. But that doesn’t mean that you should just leap in and start sending emails to everybody whose address you might have or can get. Internet marketing needs to be more subtle than that.
New Privacy Laws Proposed For SA
According to a recent news report, new legislation has been approved by Cabinet that will prevent any institution from divulging personal information unless required by law to do so.
New Privacy Laws Proposed For SA
According to a recent news report, new legislation has been approved by Cabinet that will prevent any institution from divulging personal information unless required by law to do so.
The Online Decision Making Process
Making the choice to buy something online involves a variety of different factors. In this article, we’ll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
Pay Per Click Advertising
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
Web Marketing - The Future Of Business
In a rapidly evolving online world, web marketing has become a sales strategy of choice for any company that seeks to keep their service current and up-to-date. The development of web marketing has created almost limitless new possibilities, and given us the ability to disperse information as never before.
Internet Marketing - A World Of Opportunity
The rapid growth of internet marketing in South Africa, and indeed the world, has opened up new vistas of previously unimagined business opportunity.
It is the ability of the medium to almost instantly disseminate information, and solicit responses, that makes internet marketing services so valuable.
Why Outsource Your Pay Per Click (PPC Campaign)
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
Marketing and Advertising: What's the Difference?
The line between marketing and advertising is often a blurred one in most people’s minds. Many think of the two as merely different words used to describe the same process. This is, of course, a misconception.
Keyword Research
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
Keyword Density
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you’re using to target your online market via the search engines.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
SEO is Not IT - Not Just For Techies
The accessibility of the Internet has made it a tool to be used, and a world to be explored, by one and all. Today, one of the groups most benefited by the information revolution, aside from the techno-geeks, are marketers and advertisers.
