Site links have been around for a long time now. Since 2006 in fact. You’ve probably noticed them, used them, and forgotten about them without ever knowing what they were called. And now they’ve been updated by Google.
Articles tagged Search Engine Ranking
Search engine rankings refer to your position in search engine results when users search for a keyword or term that’s related to your business, service or product.
The higher you rank in search engine results, the more likely you are to receive visitors to your site.
In general, search engine optimisation can be divided into two primary spheres. These are known as on-site optimisation, and off-site optimisation. As the name implies, on-site optimisation refers to factors on your website which can be improved, in order to increase your chances that search engines will rank your sites higher in their results, when people search for keywords associated with your business.
We mentioned in an earlier article that we’ve been doing some research into the way that Google Localisation is affecting search engine results, and we’ve started to wonder if Google has forgotten that it’s a search engine.
Google SEO (Search Engine Optimisation) is becoming a vital part of online marketing and success. It is aimed at making Google see your website as very relevant in response to certain keywords and key phrases.
Search engine optimisation has always been an attempt to understand the factors that search engines like use to determine search engine ranking, and then making sure that you perform well according to those criteria.
Although buying links for the purposes of manipulating search engine rankings is rightly frowned upon by Google, the search engine company has explicitly recognised that the buying and selling of links for advertising purposes is a recognised part of the economy of the internet.