Yahoo Site Explorer Shuts Down
Effective yesterday, Yahoo has shut down its long-running site explorer, coincidentally robbing SEOs of a valuable source of freely available data.
Articles tagged SEO
SEO is an acronym for search engine optimisation. SEO is the practise of tailoring your website in order to make it more relevant, credible and authoratative in order to improve its chance of appearing in search engine results for relevant keywords.
The following articles deal with various aspects of SEO.
Google+ In Search Engine Results
According to some recent reports, some of Google’s search results are starting to show Google+ content.
Google Wants Content Above The Fold
Speaking at PubCon, Google’s Matt Cutts has announced that Google is working on algorithms that determine how easy relevant information is to find on your pages.
Fresh Google Algorithm Update Planned
Google announced today that they’ve started testing their next algorithm change, designed to provide the freshest results for searches.
Encrypted Search Data Affects SEO
Recently, Google has instituted a policy of encrypting searches that people make when they’re logged in to Google, and as a result, not providing the search terms they used to Analytics.
Bounce Rate And Search Engine Ranking
Recently, WebProNews published a very interesting article that asked whether the bounce rate of your website is, (or should be), taken into account by Google as a factor in search engine ranking.
Google Algorithm Never Complete
I’m sure that by now, everybody is aware of the latest big update to Google, that launched in February, and went global just a few days ago. And you’re probably equally aware that Google makes regular changes to its algorithm. What you might not know, is that Google is pretty sure its algorithm will never be complete.
Google Panda Update Goes Global
As you’ll know if you follow the online news, (or keep up with our articles), Google launched a major update a couple of months ago, now known as the Panda Update. Initially, it was only implemented in the US, but Google assured everybody that it would soon go global, so worldwide, online marketers held their breath in anticipation. Well, yesterday, it went global.
On Page Search Engine Optimisation Factors
In general, search engine optimisation can be divided into two primary spheres. These are known as on-site optimisation, and off-site optimisation. As the name implies, on-site optimisation refers to factors on your website which can be improved, in order to increase your chances that search engines will rank your sites higher in their results, when people search for keywords associated with your business.
Surviving The Algorithm Change
Google changes its algorithm a lot. More than most people ever realise in fact. Last year for example, Google changed their algorithm 550 times. And in most cases, nobody really notices much, except for the SEO professionals.
This time round though, there’s been a bit more noise than usual about the latest change. It might have something to do with the size and extent of it. or it might have something to do with how many sites took a hit thanks to the update.
New Google Update Details
We’ve already written a couple of articles on the latest update by Google. One on the announcement of the update, and another on what Google has said about the update. Now it’s time to take a look at the experiences people have been having with it, and what it can mean for SEO. Google has called it the Panda update, but some people are calling it the Farmer update, because of its focus on so-called content farms.
Google Panda Update
Although the latest update to the Google algorithm, now known as the “Panda” update, (but also called the “Farmer” update) has so far only come into effect in the US, its implementation over the rest of the Googleverse is imminent, and it looks like this one is going to have a significant effect on search engine optimisation.
SAOMA Conference - South African Optimisation Marketing and Affiliates
The first South African search engine optimisation and marketing conference is scheduled for July 2011, when the Sandton Convention Centre will host the SAOMA conference, with over 30 exhibitors from all over the world
SAOMA Conference - South African Optimisation Marketing and Affiliates
The first South African search engine optimisation and marketing conference is scheduled for July 2011, when the Sandton Convention Centre will host the SAOMA conference, with over 30 exhibitors from all over the world
SAOMA Conference - South African Optimisation Marketing and Affiliates
The first South African search engine optimisation and marketing conference is scheduled for July 2011, when the Sandton Convention Centre will host the SAOMA conference, with over 30 exhibitors from all over the world
Major Update To Google Algorithm
In it’s latest move to keep delivering highly relevant content in its search results, Google announced the newest update to its search algorithm late last week.
Local Search Optimisation
As we mentioned in some recent articles, Google is currently paying an awful lot of attention to its local search / Google Places listings when it comes to delivering search results. To such an extent, in fact, that the place listings are trumping natural, organic results.
Is Google Becoming A Directory Site?
We mentioned in an earlier article that we’ve been doing some research into the way that Google Localisation is affecting search engine results, and we’ve started to wonder if Google has forgotten that it’s a search engine.
Synonyms In Google Search
Since the beginning of this year, Google has been gradually including synonyms for the words that users are searching for in its results. It hasn’t necessarily been a dramatic change on the face of things, nor does it mean that Google always displays synonymous results. But there could be SEO implications to their use of synonyms in search results as well.
Google Instant And SEO
Earlier last month, we published an article about the launch of Google’s new search service, Google Instant. This is the new “real time” search service that provides results as you type, and in which Google effectively tries to predict what you’re searching for, and displays results that change as you type more letters. The real question though, is what effect this will have on SEO.
Building Links The Right Way
As everybody in the search engine optimisation trade knows, and as we’ve mentioned countless times before, building good quality back links to your site is a vital and integral part of doing well in search engine rankings. But it’s important to make sure you’re going about building your links the right way.
About Ezine Article Directory
EzineArticles.com is perhaps the most popular online article directory on the internet. Publishing articles in an online article directory is a popular method of gaining online exposure for your site.
When Will My Site Show On Google?
One of the most frequent questions we hear from new clients is “how long will it take before I can find my site on Google?” It’s a simple question. Unfortunately, the answer is not quite as simple as all that.
Google Changes Mean Sleepless Nights
Do you ever feel that you’ve got a difficult job? You probably have. But let me tell you, you’ve got no idea what we have to go through working in the search engine optimisation field. Every time a search engine changes the way it does things, the SEO team at Net Age has to find new ways of optimising our clients sites.
Search Engine Optimisation And How People Search
We’ve been doing a lot of thinking recently about the way that people use the internet. And especially about the way that they use search engines. As a company interested in search engine optimisation, that’s perfectly understandable. And our most recent interest has been sparked by the ongoing rise in navigational searches, which has led us to wonder how exactly the general public use search engines.
Website Speed Important For Optimisation
Search engine optimisation has always been an attempt to understand the factors that search engines like use to determine search engine ranking, and then making sure that you perform well according to those criteria.
Using Adwords For Organic SEO
Although not many people seem to realise it, Adwords can actually be a search engine optimisation tool as well as a paid traffic generator. In addition to bringing in traffic from your PPC advertisements, it can help you with your organic rankings too.
Google PageRank Not So Important
A recent move by search engine giant Google has left search engine optimisers either shaking their heads, or feeling vindicated. An article appeared on WebProNews earlier this week, backed up by a post on Google Webmaster Central from Webmaster Trends Analyst Susan Moskwa, pointing out that Google has removed their PageRank distribution feature from their webmaster tools.
Keyword Density Reconsidered
For a long time, keyword density has been taken very seriously in search engine optimisation. It’s long past the time that the relative importance of keyword density is reconsidered though. Read on to find out more.
Becoming An SEO Expert
It’s not easy to become an expert at SEO. Sure, there is plenty of information out there, and plenty of handy tips, tricks and guides. The problem though, is that the rules of engagement don’t stay the same for long.
Web Tracking Applications
One of the greatest advantages of using the internet to market your products and services lies in the fact that online activity related to your web presence can be easily measured.
Yahoo To Overhaul Search
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
Yahoo To Overhaul Search
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
Yahoo To Overhaul Search
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
Is Bing Better Than Google?
The relatively recent launch of Microsoft’s new search engine Bing has also launched a new online debate. Which search engine is better?
SEOQuake Celebrates Third Birthday
Today sees the third birthday of the popular search engine optimisation browser tool, SEOQuake, first launched and approved as a legitimate add-on to Mozilla Firefox in 2006.
SEOQuake Celebrates Third Birthday
Today sees the third birthday of the popular search engine optimisation browser tool, SEOQuake, first launched and approved as a legitimate add-on to Mozilla Firefox in 2006.
SEOQuake Celebrates Third Birthday
Today sees the third birthday of the popular search engine optimisation browser tool, SEOQuake, first launched and approved as a legitimate add-on to Mozilla Firefox in 2006.
Search Engine Optimisation Through Link Strategy
An effective link strategy can be one of the best ways of increasing your sites search engine optimisation. The reasoning behind this is very simple. Inbound links are one of the ways in which Google determines the importance of your site.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
The SEO Quick-Fix Illusion
One of the major misconceptions about search engine optimisation, (SEO), is that it’s a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.
Google Adwords - Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Search Engine Marketing - Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Why Implement An Online Marketing Strategy?
As with more traditional marketing the point to online marketing is quite simply more business.
Internet Marketing Today
With Internet Marketing there are no longer limits on the reach of advertisers or the businesses they represent, other than the limits they place upon themselves.
Creating Content With Article Directories
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
Online Advertising and SEO Versus Traditional Advertising
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
Basic Google Search Tips
Its amazing. Google is a tool we all use constantly, (I myself use it innumerable times a day), yet the true potential of its search capabilities remains untapped by most.
Keyword Research
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
Keyword Density
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you’re using to target your online market via the search engines.
Importance of Keyword Research in Optimising Your Website and Getting Business
Keyword research is the art of finding the keywords your potential customers are using on the search engines, then determining how to incorporate those keywords into your marketing strategy.
Why We Don't Do Flash - Search Engines 101
There was a time when Net Age did indeed use Flash. Chances are most people and businesses have gone through this stage in the development of their web design.
Is Content King?
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
Content Writing As Writing
The net abounds with all manner of useful hints, tips and tricks aimed at producing content writing that will successfully market your website or blog.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
White Hat Vs Black Hat - (The Light and Dark Sides of SEO)
In keeping with the sci-fi geekery of most of us involved in the IT or Internet industry, SEO’s tend to be Star Wars fans.
SEO Wars IV: - A New Hope
Despite the proliferation of Black Hat techniques in the SEO community, there is a shining beacon, a last bastion of hope in which we can all take refuge… Search engines hate Black Hat.
The SEO Interview
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
SEO is Not IT - Not Just For Techies
The accessibility of the Internet has made it a tool to be used, and a world to be explored, by one and all. Today, one of the groups most benefited by the information revolution, aside from the techno-geeks, are marketers and advertisers.
Professional SEO Tools
Every good SEO will make use of, and have access to, a wide range of professional SEO tools. With the wide variety of SEO tools available for download to the modern search engine optimiser, the tasks that make up successful search engine optimisation can be drastically expedited through automation.
SEO: Human Optimisation And The SEO Case Study For Injection Moulding
SEO, or search engine optimisation, has become almost a paradox of terminology. While SEO is aimed at websites that comply with search engine guidelines, these guidelines seem to be entirely against building websites with search engines in mind.
Characteristics Of Good Web Design
A properly designed website is both user friendly and SEO friendly, while also being persuasive enough to optimise for visitor-to-customer conversion. Find out more about web design…
