As the commercial markets on the internet grow, advertising methods that were once considered only marginally effective have now become lucrative revenue sources. Spearheading this movement is the growing success of pay-per-click (PPC) campaigns on Google, accounting for the lion’s share of the clicks for high-commercial intent keywords, these days.
Google has made some changes to their AdWords interface designed to help advertisers get a better idea of possible problems with their quality score.
According to a recent announcement by Google AdWords, Google will now (as of last week actually), be reviewing paused ads in the same way that live ads are reviewed.
By now, I’m pretty sure that almost everybody knows about Google’s +1 button. The +1 button is part of Google’s new social recommendation system, and there’s been quite a lot of discussion on how much impact it will have on search results.
This resource is intended for recipients of the monthly AdWords report, and will explain in detail the various sections of the report, and the information it contains.
Automation makes use of advanced 3rd party software which interfaces with your AdWords account, monitoring it 24 hours a day, and applying specialised formula developed by Net Age based on the specific needs and goals of your business.
Net Age is one of less than 20 companies in South Africa that have completed Google’s requirements in order to become a Google Adwords Certified Partner, giving us the expertise to set up, manage and optimise your AdWords campaign in line with Google’s own high standards.
Keeping Google’s Affiliate Auction policy in mind is usually a good idea for anybody who manages more than one account on Google AdWords. The AdWords Affiliate Policy effectively states that Google will display only one advert per top-level domain.
In Google Adwords, the match-type is something that people usually find fairly easy to use. In simple terms, it’s a way of controlling what type of search you want your ad to be considered for, and it allows you to control what query your ad should be displayed in response to. But it’s not something you should rely on for too long.
Over the course of the last few months, we’ve occasionally put up an article with some tips and advice for managing a successful Google Adwords campaign. In this, our latest in the series of Adwords related articles, we’ll suggest a few more things to think about when planning your campaign, courtesy of Google’s Adwords resources.
A couple of months ago, we wrote an article about the initial limited roll-out of the testing phase of Google Adwords new broad match modifier. At the time, the new modifier was only available for Adwords users in the UK and Canada, but we’re pleased to be able to say that it is now active and available in South Africa too.
We’ve mentioned in the past how important the design and construction of your website is, for a wide variety of different reasons, from usability to conversions. Another important thing that the design, construction and content of your site can affect though is your Google Adwords quality score.
If you’re planning on designing banner ads for the Google Adwords Display Network, there are some basic guidelines that you’ll need to keep in mind, to ensure that your ad gets approved.
The Google display network is a little different from traditional PPC (pay per click) advertising. Unlike the search network, which displays ads alongside search engine results when users search for keywords that you’re targeting, the display network displays your ads alongside content which is related to your service or product offerings.
When it comes to pay per click advertising with Google, there are two available options. The search network, and the content network. They both work well, but they work in different ways, and for different reasons.
In the first step of a move that some may feel has been a long time coming, Google Adwords recently announced that they’ve started making a modification to the way their broad match targeting works.
Adwords Click To Call is a Google Adwords service that allows users with internet enabled mobile phones to call your business directly, simply by clicking on the link in your Adwords advert.
In keeping with our recent focus on Google Adwords, here are a few of Google’s own tips for running a successful Adwords PPC campaign.
Google Adwords is without doubt one of the most popular, and widely used, pay per click (or PPC) advertising providers on the internet. Adwords offers two types of advertising systems, the search network, and the content network.
One of the most important things that you have to remember when you’re managing a Google Adwords Pay Per Click campaign is that the content network, and the search network, are two entirely different things.
It appears that a recent change (or increase in enforcement) of the Google guidelines for Pay Per Click landing page quality score has seen an unknown number of Adwords customers either sternly warned, or banned outright, often with little or no explanation, and allegedly without recourse.
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
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