Advertising campaigns refer to any prolonged method of communicating your marketing message to a target audience. Any form of advertising and media may form part of an advertising campaign, although at Net Age, we usually focus almost exclusively on online advertising, such as pay per click advertising.
Over the course of the last few months, we’ve occasionally put up an article with some tips and advice for managing a successful Google Adwords campaign. In this, our latest in the series of Adwords related articles, we’ll suggest a few more things to think about when planning your campaign, courtesy of Google’s Adwords resources.
If you’re planning on designing banner ads for the Google Adwords Display Network, there are some basic guidelines that you’ll need to keep in mind, to ensure that your ad gets approved.
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
An effective branding strategy is an essential component in building a credible and trustworthy online business presence. At their best, branding solutions increase the perceived value of a product or service to customers, making it more likely that they’ll choose your brand over competing ones.
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it’s immediacy, and lack of geographical limitation.
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
The line between marketing and advertising is often a blurred one in most people’s minds. Many think of the two as merely different words used to describe the same process. This is, of course, a misconception.
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
It’s scary to me that so many companies spend huge amounts of money on their marketing campaigns, without knowing how much of a return those campaigns are giving them.
Have you heard those whispered words of dissension? The voices that claim the unimaginable? The words that indicate your money disappearing into the darkened woods of uncertainty…The words “Advertising is not measurable.”
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