If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest a couple of reasons why it might be happening.
Articles tagged Business Analytics
Business analytics involves the analysis of your business on many levels, in order to determine customer behaviour, expectations and requirements.
Below, you’ll find links to all our articles which deal with business analytics.
Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google’s official Analytics Evangelist.
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.