The Google search engine operates by means of a highly confidential algorithm which evaluates sites based on a large number of criteria. These criteria determine how high in the search engine results any given site will be placed.
On this page, you’ll find articles dealing with Google’s search engine algorithm.
The Penguin algorithm, introduced to combat poor quality sites, has had many websites bracing themselves for ranking changes since its release in April of 2012. So it stood to reason that a release dubbed ‘Penguin 2.0’ would have as many, if not more, significant changes than any of the previous releases.
The updates which Google release for their algorithms, Panda and Penguin, are often considered a cause for some alarm for SEO agencies and businesses that source much of their business online.
They’re the most heavily discussed of all of Google’s algorithms, which is why updates for the Penguin and Panda algorithm tend to make webmasters quite anxious. And when they wake up to check their rankings, only to find them violently shaken by the update, they’re essentially left to guess as to what exactly the new signals are.
When Google skipped their June search quality highlights, many SEOs didn’t know whether to consider it a good or a bad thing. Now that they’ve released a list of 86 changes, a lot of them dealing with updates the their indexing algorithm, we can see some webmaster’s should expect a slight shake in their rankings.
We wrote about the introduction of Google’s algorithm Panda in February of last year. The learning algorithm focuses on artificial intelligence by filtering out entire sites, rather than pages, based on inferences it makes from the data put together made by thousands of site quality testers.
A big fuss has been made after the launch of Google’s new algorithm update, Penguin, in April of this year. The main issue, of course, being that it seemed many sites suddenly fell in the wake of its introduction.
As has become usual at this time of the month, Google has released an announcement about the latest updates they’ve made in the previous month.
The latest Google update, now known as Penguin, has itself undergone its first update.
The latest Google update targeting web spam still has SEO’s worried.
Google has just announced that their latest algorithm update will target people who spam search results, or deliberately violate their guidelines to improve their rankings.
Last week Google announced the 10 latest changes to their algorithm.
Google announced today that they’ve started testing their next algorithm change, designed to provide the freshest results for searches.
I’m sure that by now, everybody is aware of the latest big update to Google, that launched in February, and went global just a few days ago. And you’re probably equally aware that Google makes regular changes to its algorithm. What you might not know, is that Google is pretty sure its algorithm will never be complete.
As you’ll know if you follow the online news, (or keep up with our articles), Google launched a major update a couple of months ago, now known as the Panda Update. Initially, it was only implemented in the US, but Google assured everybody that it would soon go global, so worldwide, online marketers held their breath in anticipation. Well, yesterday, it went global.
Google changes its algorithm a lot. More than most people ever realise in fact. Last year for example, Google changed their algorithm 550 times. And in most cases, nobody really notices much, except for the SEO professionals.
This time round though, there’s been a bit more noise than usual about the latest change. It might have something to do with the size and extent of it. or it might have something to do with how many sites took a hit thanks to the update.
We’ve already written a couple of articles on the latest update by Google. One on the announcement of the update, and another on what Google has said about the update. Now it’s time to take a look at the experiences people have been having with it, and what it can mean for SEO. Google has called it the Panda update, but some people are calling it the Farmer update, because of its focus on so-called content farms.
Although the latest update to the Google algorithm, now known as the “Panda” update, (but also called the “Farmer” update) has so far only come into effect in the US, its implementation over the rest of the Googleverse is imminent, and it looks like this one is going to have a significant effect on search engine optimisation.
In it’s latest move to keep delivering highly relevant content in its search results, Google announced the newest update to its search algorithm late last week.
One of the most frequent questions we hear from new clients is “how long will it take before I can find my site on Google?” It’s a simple question. Unfortunately, the answer is not quite as simple as all that.
With the latest updates to Google’s insanely complicated (and effective) algorithm, it’s no longer enough to just make sure that you have all your keywords on the page. Now, it’s turning out that keyword order has started to matter a lot more too.
According to a recent blog post by Google spokesperson Matt Cutts, the much discussed and recently tested new search algorithm Google Caffeine will soon be implemented worldwide.
Google Trends is a public web tool released by Google, that provides a graphic representation of how frequently any given term is searched for, according to date, region and language.
The relatively recent launch of Microsoft’s new search engine Bing has also launched a new online debate. Which search engine is better?
Following on from our last article, in which we discussed the new Google Caffeine algorithm that’s in development, here’s a handy little tool that lets you compare the results of the existing Google search infrastructure with results using the proposed new Google “caffeine” algorithm.
Although not yet confirmed, it appears that the Caffeine index will provide a new search infrastructure, effectively replacing the existing methods that Google uses.
An effective link strategy can be one of the best ways of increasing your sites search engine optimisation. The reasoning behind this is very simple. Inbound links are one of the ways in which Google determines the importance of your site.
Google makes a wide variety of different applications available to their users, most of them freely. As well as being free, many of them are fun, engaging, useful, or all three. For your convenience, here’s a list of Google application, as well as links to them.
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
SEO wars are not really between practitioners of Black Hat and White Hat SEO. Both groups aim, simply, to help their clients by getting them as close to the top of search engine listings as they can. Other than occasionally commenting on the other groups tactics, White Hat and Black Hat practitioners pay little attention to one another.
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
In SEO circles it is commonly believed that content is king. This is largely true. Relevant content attracts search engines, and well-written content maintains healthy site traffic. But the Dark Side seeps into every aspect of SEO, seeking to unsettle the balance.
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