Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google’s official Analytics Evangelist.
Articles tagged Web Analytics
Web Analytics refers to the analysis of user activity on a website, usually by means of Google Analytics.
Web analytics allow you to analyse how users behave on your website, giving you invaluable data on how well your website performs, and what needs to be changed.
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.