Electronic communication covers all forms of communication that are conducted electronically, and is generally used for internet based communication, from email to chats. In the formal sense however, it refers almost exclusively to email, or electronic mail.
The ease and convenience of communicating by email has turned the medium into a popular marketing channel. Most businesses want, (or need), the ability to send out bulk emails to their existing (and potential) customers at some point.
Despite the fact that millions of people send emails every day, for both personal and business reasons, it’s never ceased to amaze me how many people still don’t know the basic principles for email etiquette.
With Internet Marketing there are no longer limits on the reach of advertisers or the businesses they represent, other than the limits they place upon themselves.
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