Google Analytics is a free service which allows website owners and marketers to analyse the behaviour of users on their site.
The articles on this page all contain information about google analytics.
In an early morning (our time) post in Google+, Matt Cutts has announced that Google has discovered that some users computers appear to be infected by a type of malware (malicious software) that uses their computers to send traffic to Google through a series of proxies.
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In an early morning (our time) post in Google+, Matt Cutts has announced that Google has discovered that some users computers appear to be infected by a type of malware (malicious software) that uses their computers to send traffic to Google through a series of proxies.
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In an early morning (our time) post in Google+, Matt Cutts has announced that Google has discovered that some users computers appear to be infected by a type of malware (malicious software) that uses their computers to send traffic to Google through a series of proxies.
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If you’re a regular Analytics user, you might have noticed that Analytics no longer offers the site overlay feature. Instead, it’s been replaced by a brand new feature, called In-Page Analytics.
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One of the greatest advantages of using the internet to market your products and services lies in the fact that online activity related to your web presence can be easily measured.
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If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest a couple of reasons why it might be happening.
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Google Trends is a public web tool released by Google, that provides a graphic representation of how frequently any given term is searched for, according to date, region and language.
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Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google’s official Analytics Evangelist.
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Google makes a wide variety of different applications available to their users, most of them freely. As well as being free, many of them are fun, engaging, useful, or all three. For your convenience, here’s a list of Google application, as well as links to them.
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Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
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Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
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Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
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PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
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A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
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When viewing your Google Analytics it is important to know the basics. This article contains a basic glossary of various Google Analytics terms.
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When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
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