SAOMA Conference - South African Optimisation Marketing and Affiliates
The first South African search engine optimisation and marketing conference is scheduled for July 2011, when the Sandton Convention Centre will host the SAOMA conference, with over 30 exhibitors from all over the world
More than 2,000 participants, including businessmen, web operators and affiliates are expected to attend the 30 workshops that will run over the course of the conference, which intends to make available the knowledge, and contacts, that companies require in order to create a successful online strategy.
The conference is set to run for 3 days, from 09h00 on Wednesday, 20th July 2011, to 16h30 on Friday, 22nd July 2011.
South Africa Lagging In Online Marketing Success
According to an extensive survey conducted in the planning of this conference, more than 85% of South African businesses have an online presence that provides no return on investment, and yields no monetary value.
In addition, it is estimated that up to 25% of South African businesses have no strategy at all for positioning themselves online, as an integral part of their business plans and marketing strategies.
On average, the survey found, these companies spend anywhere between R10,000 and R150,000 annually on their web platforms, with generally only poor results. As the online market continues to evolve, in South Africa, and the rest of the world, this is a wasted opportunity for countless enterprises.
SAOMA Goals
According to the organisers, the goal of the SAOMA conference is to bring together the entire community, from web marketers and operators, affiliates, mobile tech companies, and marketing executives, to regulators and vendors.
The SAOMA conference is intended to become the largest online marketing networking and learning opportunity in the sector in South Africa.
Internationally Renowned Speakers
A number of speakers, internationally recognised in the fields of search engine optimisation (SEO) and online marketing are scheduled to give talks and presentations.
They include:
Gary Beal – MD of VanguardSEO
A specialist in SEO and PPC (pay per click advertising) in highly competitive industries, and a frequent speaker at industry-related conferences around the world, Gary is recognised as an Affiliate Marketer with special insight into online marketing.
Dixon Jones – Marketing Director of MajesticSEO
A regular speaker on internet marketing and search topics at international conferences, Dixon has been involved in the creation and management of many online businesses since 1997. He currently also specialises in tracking and monitoring for online marketing.
Rand Fishkin – CEO of SEOmoz
Co-founder and CEO of one of the leading SEO software companies in the world, and a recognised authority in the field of search engine optimisation, Rand’s writing is read by tens of thousands of search professionals every day.
Gian Peronni – SVP of Marketing for Visionary iGaming
A specialist in the online gaming industry, Gian has been involved in Affiliate Marketing for more than 10 years. Working in high level positions all over the world, he currently manages turnkey licensing for a casino software provider based in Costa Rica.
Michael Corfman – Executive Director for GPWA
The executive director of the Gambling Portal Webmasters Association, Michael has been involved in online gaming for many years. He’s currently focused on driving revenue streams through social networking.
J Todd – Executive Director for APCW
An online gaming affiliate webmaster, and player’s rights activist, J Todd is a strong voice for the integrity of the online gaming industry, and joined the the Association of Players, Casinos, and Webmasters in 2003.
An Unrivaled Opportunity
If you’re trying to market your business online, or if you’re planning to, the SAOMA conference will present an unrivaled opportunity to learn more about how to get the most out of your online marketing.
To find out more, or to register to attend, visit the official SAOMA website.
