For companies operating in an e-commerce environment, or for those businesses that rely heavily on revenue generated by their website, it can be easy to make the mistake of focusing the design of your website purely on a tight conversion funnel that takes the customer from arrival to purchase in as few steps as possible.
Articles tagged Content
On the internet, everybody knows that content is king. Websites need to contain original, unique and relevant content in order to provide useful information, and to build credibility.
With the new emphasis search engines are placing on content, many are wondering what kind of content to have on their sites. Google’s algorithm wants them to have natural and diverse keyword rich content. But is that what the average website visitor wants?
‘Content is king’ has long been a web and SEO mantra, but recently the concept is getting a fresh boost, with the great emphasis Google is placing on it in their recent weighing algorithms.
One of the factors that influences your content as far as visitors to your site are concerned, is the readability of the text. Readability isn’t just about your font, text size and layout, (although those are factors too), it’s literally about how easily what you’ve written can be read.
When it comes to writing for the web, and especially when it comes to writing SEO content, there are many different sets of guidelines and advice available online. These are a few that we’ve found work well under all sorts of circumstances.
Everybody knows that people online just don’t read. Rather than sitting down and reading an article or a piece of information the same way that they’d read one in a magazine, online readers tend to skim and skip over online content, looking for important bits of info.
Once upon a time, when search engines were innocent, and search engine optimisers were blatant, you could stick keywords into your content, and search engines would rank you high in the results, just because your pages contained those words. These days though, it’s no longer quite so easy.
For your interest and convenience, we’ve provided links to some article directories.
Please ensure that you read the terms and conditions of each of these sites before you decide to make use of any of their articles.
The internet is driven by information. And in this day and age, it could even been said that it’s drowning in it. The ease with which the internet brings information on any conceivable topic direct to the user has had unexpected side-effects on the way that content is both presented and received.
First and foremost, especially in the immediacy of the online marketplace, good copy has to catch the users attention. It’s estimated that when you’re trying to convince somebody online, you have around 10 seconds to convince them to stay on your site.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
One of the greatest benefits of internet marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
The users perception of your brand, product or service plays a significant role in the effectiveness of your online presence. In many cases, whether implicitly or explicitly, it is by the quality of your content that you are judged.
Technically, everything that appears on your website can be considered content, in that your site contains it. In the context of online marketing however, content usually refers primarily to the written word. The packaged information that you make available to your users, usually because they have a specific need or interest that you’re trying to cater for.
It’s easy to underestimate the importance of content when you’re going through the process of putting an online platform in place. When you’re planning a website, you’re understandably concerned with its appearance, and the functionality it offers to the end-user. With all these issues to think about, the actual content of the site is often one of the last things that people think of.
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you’re using to target your online market via the search engines.
Keyword research is the art of finding the keywords your potential customers are using on the search engines, then determining how to incorporate those keywords into your marketing strategy.
The foundation of website design is based on the 3 all-important principles of attraction, usability and accessibility.
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
The net abounds with all manner of useful hints, tips and tricks aimed at producing content writing that will successfully market your website or blog.
In SEO circles it is commonly believed that content is king. This is largely true. Relevant content attracts search engines, and well-written content maintains healthy site traffic. But the Dark Side seeps into every aspect of SEO, seeking to unsettle the balance.