The whole point of your website is to encourage conversions from your visitors. This means getting the visitor to take action on your site, either to buy something, or to make contact with you so you can initiate a sales process.
Find out more in these articles about conversions.
We’ve been saying that site speed is important for optimisation for some time already. In fact, about a year ago, we wrote an article on this very topic. But now it turns out that not only is website speed important for optimisation, but it’s even more important for conversions too.
One of the greatest advantages of the internet when it comes to online marketing can be the e-mail marketing campaign. It’s low-cost, it’s targeted, and it’s easy to measure. But that doesn’t mean that you should just leap in and start sending emails to everybody whose address you might have or can get. Internet marketing needs to be more subtle than that.
If anybody ever tells you that they can guarantee you a first place result on Google, then it’s time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won’t guarantee any such thing.
Making the choice to buy something online involves a variety of different factors. In this article, we’ll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest a couple of reasons why it might be happening.
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
One of the greatest benefits of internet marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it’s immediacy, and lack of geographical limitation.
One of the most important factors in a successful online presence depends on your sites web design.
Good web design serves a vital function for your business. It ensures that the design, or the look and feel, of your site works in favour of the goals of your online presence.
In a rapidly evolving online world, web marketing has become a sales strategy of choice for any company that seeks to keep their service current and up-to-date. The development of web marketing has created almost limitless new possibilities, and given us the ability to disperse information as never before.
The users perception of your brand, product or service plays a significant role in the effectiveness of your online presence. In many cases, whether implicitly or explicitly, it is by the quality of your content that you are judged.
Technically, everything that appears on your website can be considered content, in that your site contains it. In the context of online marketing however, content usually refers primarily to the written word. The packaged information that you make available to your users, usually because they have a specific need or interest that you’re trying to cater for.
When viewing your Google Analytics it is important to know the basics. This article contains a basic glossary of various Google Analytics terms.
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
The foundation of website design is based on the 3 all-important principles of attraction, usability and accessibility.
It’s scary to me that so many companies spend huge amounts of money on their marketing campaigns, without knowing how much of a return those campaigns are giving them.
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How effective is your advertising? Track phone calls through Google Analytics.
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