Google ranks your website according to a variety of factors, which influence where in the search engine results your site will appear when a user enters a specific search term.
PageRank sculpting is the process of attempting to direct the way that PageRank flows within (and into and out of), your website. PageRank is a link analysis algorithm named after Google co-founder Larry Page, that assigns a numerical rank (from 0 to 10) to each element of a hyper-linked group of documents, to measure its importance within the group.
Although not yet confirmed, it appears that the Caffeine index will provide a new search infrastructure, effectively replacing the existing methods that Google uses.
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
In keeping with the sci-fi geekery of most of us involved in the IT or Internet industry, SEO’s tend to be Star Wars fans.
SEO wars are not really between practitioners of Black Hat and White Hat SEO. Both groups aim, simply, to help their clients by getting them as close to the top of search engine listings as they can. Other than occasionally commenting on the other groups tactics, White Hat and Black Hat practitioners pay little attention to one another.
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
In SEO circles it is commonly believed that content is king. This is largely true. Relevant content attracts search engines, and well-written content maintains healthy site traffic. But the Dark Side seeps into every aspect of SEO, seeking to unsettle the balance.
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