Keyword research refers to the practice of conducting research in order to determine which keywords a website should target in terms of the words which its target market uses to search for its products or services.
The articles that you’ll find on this page are all related to keyword research.
The various spellings of words and their numerous synonyms has always been an important factor in the SEO’s keyphrase strategy. And as anyone trying to optimise their content around numerous keywords will know, it can be a difficult task, with the added risk that Google might see it as manipulative.
We picked up on an interesting statement from Google’s Matt Cutts recently, where he was answering a question about the possibility of Google seeing multiple keyword variations on the same page as keyword spam or not.
With the latest updates to Google’s insanely complicated (and effective) algorithm, it’s no longer enough to just make sure that you have all your keywords on the page. Now, it’s turning out that keyword order has started to matter a lot more too.
Google has just released a new version of its popular (and useful) keyword tool. The new tool for keyword research is still in it’s beta version, and provides an updated interface, as well as additional keyword data.
Despite the recent announcement on meta descriptions by Google, we feel it’s important to mention that, regardless of what’s been said on the topic, meta tags are still important. Afterall, all Google said was that they don’t pay any attention to the meta keywords tag, when it comes to determining ranking.
As we all know by now, keywords are the words and phrases that users enter into search engines when they’re looking for something. When it comes to optimising your website, keywords are the phrases for which you’d like to appear in the search engine results when people are looking for your products or services.
If anybody ever tells you that they can guarantee you a first place result on Google, then it’s time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won’t guarantee any such thing.
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
As with more traditional marketing the point to online marketing is quite simply more business.
With Internet Marketing there are no longer limits on the reach of advertisers or the businesses they represent, other than the limits they place upon themselves.
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
Keyword research is the art of finding the keywords your potential customers are using on the search engines, then determining how to incorporate those keywords into your marketing strategy.
The first step in realising the importance of keyword research is that of acceptance. Accepting that you, in actual fact, do not speak the same language as your customers and clients, you don’t know how they think, or what they want to gain from your services.
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