Google has just released a new version of its popular (and useful) keyword tool. The new tool for keyword research is still in it’s beta version, and provides an updated interface, as well as additional keyword data.
Articles tagged Keyword Tool
The keyword tool is an application provided by Google, mainly for the purposes of conducting research into Adwords campaigns. The Google keyword tool is available for anybody though, and can be useful in determining how often certain keywords are searched for.
Keyword research is the art of finding the keywords your potential customers are using on the search engines, then determining how to incorporate those keywords into your marketing strategy.
The first step in realising the importance of keyword research is that of acceptance. Accepting that you, in actual fact, do not speak the same language as your customers and clients, you don’t know how they think, or what they want to gain from your services.