Search Engine Optimisation Through Link Strategy
When somebody wants to know why they need links, we tell them “Because Google says so.”
An effective link strategy can be one of the best ways of increasing your sites search engine optimisation. The reasoning behind this is very simple. Inbound links are one of the ways in which Google determines the importance of your site.
This means that in a sense, links are optimisation. But not just any old link will do. Google uses a complex algorithm in order to determine the quality of your inbound links, and “rewards” your website based on that quality.
Referrals are an important part of an online marketing effort, but who you get that referral from makes a difference to how it’s judged.
For example, if an industry expert recommends a business to you, the referrers expertise carries a lot of weight. On the other hand, if the recommendation comes from an unrelated source, you wouldn’t give that referral the same importance. And Google sees link referral in the same way. In terms of credibility.
Link relevance is the other factor Google considers when ranking sites. Sites that link to yours are analysed by Google to determine the relevance of their content to yours. If your link comes from a website that’s content is related to yours, then that link is much more valuable than one from a website with hundreds of random links.
A Link Building Strategy
Anybody can get links. But quality links that improve your ranking and search engine optimisation are not quite as easy to ensure.
International SEO companies can charge as much as hundreds of dollars for a single link. Net Age with more than a decade of SEO experience, takes advantage of its experience to offer affordable link bundles as part of our marketing package.
If you’d like to improve your search engine optimisation with a link building strategy, contact Net Age.