A meta tag is a part of the code for a web page which remains hidden to casual visitors, but which is nonetheless visible to search engines.
Meta tags include the Title tag, the meta keywords tag, and the meta description tag.
The following articles all involve the contents and relative importance of the various met tags.
Getting articles on Google’s News search engine can be quite tricky for any website with a news section. If your site isn’t a well established publisher of news articles like the various industry and online newspaper sites, Google is often likely to completely ignore your news posts.
It’s already been fairly well established that Google doesn’t, (and hasn’t for a long time) used the content of your meta tags when determining your ranking in their search engine results. However, that isn’t to say that there aren’t other uses for meta data, that relate more to your visitors than they do to search engines.
Despite the recent announcement on meta descriptions by Google, we feel it’s important to mention that, regardless of what’s been said on the topic, meta tags are still important. Afterall, all Google said was that they don’t pay any attention to the meta keywords tag, when it comes to determining ranking.
For years we’ve been telling people that the meta keywords tag that appears on almost every website has no impact at all on your search engine ranking. And yet we keep getting, hearing, and seeing queries about this most misunderstood of all meta tags.
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
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