Anyone practising SEO these days will know that there is a growing shortage of valuable data. As Google applies more privacy measures on how it shares data it collects from its users and limits the depth of its data in other tools, the oasis of demographic and search behaviour data has dried up considerably.
Since the release of Google’s algorithms Panda and Penguin, a lot of SEO practitioners have been left wondering how effective the traditional optimisation practice are, which formed the foundation of SEO.
Marketing to businesses on the internet has been somewhat of an uphill battle since its inception. The main issue is the level of complexity involved in these sales. A consumer is far more likely to take a chance buying a DVD online than a business looking to purchase a R 1 million supply of building materials.
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