Currently the world’s most popular social networking site, with millions of users, Facebook offers people a way to keep in contact, and share the details of their social lives and interaction with each other online.
It’s becoming a popular, if dubious, marketing platform.
It’s probably one of the biggest upcoming developments for both Facebook users as well as search engine marketing firms. Facebook’s own knowledge graph, somewhat similar to Google’s, will give users much more intuitive search capability when using the Facebook search engine. Essentially turning it into a high functioning social search engine.
Social logins, often referred to as OpenID, have been a big part of creating a unified authentication source and a general sense of identity for people on the internet in recent years. What this concept involves is using one of your profiles on a social media site as a way to log into any other independent website which requires membership.
We’ve been doing a lot of thinking recently about the way that people use the internet. And especially about the way that they use search engines. As a company interested in search engine optimisation, that’s perfectly understandable. And our most recent interest has been sparked by the ongoing rise in navigational searches, which has led us to wonder how exactly the general public use search engines.
In a just released announcement by social media giant Facebook, the California-based company has warned its users to watch out for one of the old “419 scams” that has recently resurfaced on the social media network.
Everybody knows about social media, (or social networking) these days. It’s no longer the next big thing, it’s a big thing right now. The real question though, is whether there’s any real marketing value to be had from it.
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