The various spellings of words and their numerous synonyms has always been an important factor in the SEO’s keyphrase strategy. And as anyone trying to optimise their content around numerous keywords will know, it can be a difficult task, with the added risk that Google might see it as manipulative.
The first page of Google’s Search Engine Results Page (SERP) is the holy grail of a valuable web presence. Even more so if it’s for a popular industry keyword. Websites, in some industries, can spend thousands each year optimising their pages, just to maintain their rank. And with each slip down the rankings, traffic can drop.
The Knowledge Graph was an exciting project: a search engine that no longer just exposed you to the information of internet but could actually summarise certain topics for you and present them on the results page. Of course, this would depend on the fact that you were interested in the most popular topic associated with that keyword.
5 years have passed since Google first announced it’s plan to protect all users of their search engine from malware and phishing attacks, with its Safe Browsing policy.
Yesterday, Google announced that they were discontinuing their Google Places product, and instead, would be rolling that data into the new Google+ Local.
Google is making major changes to the way that search engine results may be displayed, and how humans will interact with search and vice versa.
This week Google released a new functionality that allows users to get a monthly report of their internet activity.
Expanding Google+ to include younger users, Google has lowered the age limit to allow users aged 13 and up to have a Google+ account.
According to some recent reports, some of Google’s search results are starting to show Google+ content.
As of today, Google+ has rolled out brand pages world wide, allowing companies, products or brands to have their own Google+ pages.
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