The Digital Media & Marketing Association (DMMA), an independent organisation for the digital industry in South Africa, recently released a study measuring the internet usage and behaviour statistics for people surfing the web in this country. It looked at various internet industries relating to marketing and commerce, tallying survey responses from over 2 200 internet users.
With the amount of content exchange happening on social networks these days, it’s only natural that many companies are looking to get their products and ideas marketed through these channels. The potential to directly reach consumer influencers alone is almost invaluable for any business looking for a new communication channel.
According to some recent reports, some of Google’s search results are starting to show Google+ content.
A recent study released by Digital Life has shown that the majority of internet users, both internationally, and in South Africa, don’t want to be bothered by brands in their social media experience.
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