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YouTube Controversy – Big Changes Coming

There has been a lot of controversy lately for YouTube and YouTube content creators alike, as several major US and UK brands have decided to stop advertising on the platform. This comes after major brands, including AT&T, Verizon, Johnson & Johnson, L’Oreal and McDonalds were presented with evidence of their ads running alongside content featuring [...]

April 25th, 2017|Categories: Google AdWords, Social Media|Tags: |

Google Clamping Down On Fake Businesses

According to a recent report, Google, in conjunction with computer scientists at UCLA San Diego are working on identifying and removing fake business listings on Google Maps. Since Google Maps results are based on your location, online scammers have been gaming the system by registering fake companies on the service.  According to their estimates, more [...]

April 25th, 2017|Categories: Google, Search Engine Optimisation|Tags: , |

Improving Your Ecommerce With Social Media

The relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don't usually want people invading their social spaces in an attempt to sell them things. However, according to the experts, there are things you can keep in mind [...]

April 25th, 2017|Categories: Online Marketing, Social Media|Tags: , , |

Twitter Users Offer To Buy Company

If you've been following along, Twitter has been experiencing the corporate version of existential angst for quite some time already. After the heady days of it's IPO of $26 a share, valuing the company at $14.2 billion, they've continually failed to monetise the platform successfully. Since 2013 shares have generally declined, and are currently available [...]

April 24th, 2017|Categories: Social Media|Tags: |

Google Automatically Adding Ads To Accounts

Google has started rolling out a new "service" to AdWords users, by automatically opting them in to a new system called "Ads by AdWords." According to them these will "potentially improve your campaign performance." They also recommend "running these ads indefinitely." You can see what Google has to say about them here: Take Advantage of [...]

March 31st, 2017|Categories: Google AdWords|Tags: , |

DMOZ Officially Closes Doors

In 1998, a new web directory launched in a challenge to the then pre-eminent Yahoo directory. Although it went through a few name changes and owners in the next few years, it was soon officially known as the Open Directory Project, and eventually as DMoz, or "Directory Mozilla." It's claim to fame was that, even [...]

March 31st, 2017|Categories: News|

Why SEO Is Unpredictable

SEO or Search Engine Optimization is the process of making strategic efforts to improve search engine rankings by implementing more relevant content, creating a positive user experience, and ensuring that your page will be visible to Google. Think of Google as a factory manager who has a list of every product in the factory and [...]

March 31st, 2017|Categories: Search Engine Optimisation|Tags: , |

The Evolution Of SEO

Search engine optimisation has always been one of the most contentious, and contended, aspects of online marketing.  There was a time, not all that many years ago, when ranking highly in search engine results was pretty much entirely a matter of getting a whole bunch of links pointing back to your site. What those links [...]

March 31st, 2017|Categories: Search Engine Optimisation|Tags: , , , |

Running A Social Media Contest

Social media has become one of the biggest sensations of modern technology. It's been used as a tool for everything from putting out political campaign content, to holding underground rap battles, and of course, videos of cats doing all sorts of crazy things. With studies showing 2.3 billion people use social media globally, social media [...]

March 30th, 2017|Categories: Social Media|Tags: |

Could Your Facial Reaction Affect Rankings?

A recently published Google patent suggests that it may at some point begin using biometric indicators in order to modify ranking results based on the physical reaction of users to seeing specific search engine results on mobile devices. According to the patent, this would involve using your phone camera to detect and register your expression [...]

February 28th, 2017|Categories: Google, News|Tags: , |