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Does Your Company Need Facebook Marketing?

Well, according to experts, the answer is probably "Yes." And why is that you may ask? Because Facebook generates more advertising revenue than any of its social media peers. According to ““Marketers also stated that Facebook is one of their top 10 most effective channels, with 73% saying it’s either "very effective" or "effective [...]

January 30th, 2017|Categories: Online Marketing, Social Media|Tags: |

The Personalisation Of Search

Search engine optimisation. One of the holy grails of online marketing is the first organic result for a search for your products or services. Everybody wants to be on the front page, everybody wants to be first. And equally obviously, only one result can be first, and only 10 (but probably fewer) results can be [...]

Pop-Up Mobile Ad Penalty

Earlier this month, Google's latest algorithm update went into effect, penalising mobile sites with intrusive pop-up ads and interstitials (the full screen ads or notices that load on top of the page you were going to). Intended to improve the user experience for people trying to access content on mobile devices, this change has followed [...]

January 25th, 2017|Categories: Search Engine Optimisation|Tags: , , |

Browsers Warn Users Of Insecure Log-In Pages

As of the next update to Google's Chrome browser, (version 56) which will release by the end of this month, and the newest version of Firefox, browsers will warn users when entering password details on a page which is not served via HTTPS. It won't prevent people from entering their details on non-secure sites, but [...]

January 25th, 2017|Categories: News, Online Marketing|Tags: , |

Home Service Ads – Paid Local Listings

As far back as 2015, Google began experimenting with a beta, invite only program that enabled some businesses offering "home services" (just plumbers and locksmiths to begin with, and only in a certain area) to become "Guaranteed Service Providers" and be featured as a "sponsored" (read "paid" or "ad") listing, at the top of the [...]

January 25th, 2017|Categories: Google AdWords|Tags: , |

Twitter To Provide Tool To Curb Abuse

In the wake of ongoing scandals surrounding the use of the social media network Twitter in online abuse and bullying, Twitter this month announced that they would be rolling out a tool that would help users combat the trend. In a press statement, Twitter explained that the amount of abuse, bullying and harassment has risen [...]

November 29th, 2016|Categories: Social Media|Tags: |

Facebook Admits To Data Errors

Earlier this month, Facebook revealed that the reporting data it shares with publishers and advertisers could have been subject to errors. This comes two months after they admitted that it had been over-estimating the average time users spent watching videos on the platform. These latest errors involved reporting on the amount of time people spent [...]

November 29th, 2016|Categories: Social Media|Tags: , |

Unexpected Analytics Spam

We've talked about spam appearing in Analytics accounts before. We also talked about how Google appeared to have won that particular round, and removed the referral spam, only to have it sneakily re-appear only a month later. Nothing really got said about it after that, but in the prelude to the thankfully just completed US [...]

November 29th, 2016|Categories: Analytics|Tags: , |

Google Plans Mobile First Indexing

According to Google, the majority of people are more likely to search for information using a mobile device. It's certainly no secret that a sites mobile friendliness is important when it comes to ranking in search engine results, but in the near future, that will take on a whole new dimension. According to a Google [...]

November 29th, 2016|Categories: News, Search Engine Optimisation|Tags: , , |

Google Links Online Activity To Personal Information

In a very quiet and decidedly non-public update to its privacy policy, Google has rescinded their promise to never link their ad tracking with personally identifiable information. A recent article by revealed that despite having insisted for years that privacy would be their number one concern when it came to advertising products, Google has [...]

October 26th, 2016|Categories: Google AdWords|Tags: , , |