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Machine Learning: The Future of AdWords Bidding Strategies?

From June 2017, AdWords has a new Smart (Automated) Bidding strategy called Maximize Conversions. AdWords Smart Bidding is defined as “A subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Experimenting with AdWords Smart Bidding AdWords automated bidding [...]

June 29th, 2017|Categories: Google AdWords|Tags: , |

2017 Internet Trends To Look Out For

Since 2001 Mary Meeker has been delivering annual web trend reports, shedding some light on what direction the internet trend scale will take throughout the year. This years report boasted some 355 slides predicting where web trends are headed. Key Points From The Report Increased Internet Usage Internet usage has increased by about 4% compared [...]

June 29th, 2017|Categories: News, Online Marketing|Tags: , |

The Worst Online Advertising Techniques

Online shopping is one of the biggest phenomenons on the World Wide Web. Because so many people opt to browse online for products before purchasing, It‘s no wonder online ads are getting more intrusive and aggressive in hopes of driving sales. Why Do People Dislike Online Ads? The downside to most online ads is they [...]

June 29th, 2017|Categories: Online Marketing|Tags: |

Improving The Online Ad User Experience

During the development of The Internet the way we know and love it today, we have all experienced frustration time-and-again when encountering online ads. Whether it’s a pop-up ad that interrupts your experience on a web page, or the sneaky kind that opens up a new browser window and unexpectedly blares loud music, annoying and [...]

June 29th, 2017|Categories: Google AdWords|Tags: , |

Why Marketers Love Social Media

If you're reading this article, then you're probably one of the 3.6 billion people in the world who have access to the internet. That's only 46% of the people in the world, but 20 years ago, less than 1% of people world wide had access to the net. It took 10 years to get the [...]

May 29th, 2017|Categories: Social Media|Tags: , , |

Do You Need An Agency To Run Your Social Media?

To be honest, you don't actually need an agency to run your social media efforts.  That is, if you're willing to dedicate your own time to responding to countless comments, running your adverts, removing negative comments and banning people on the page. You also need to devote time to creating relevant content, editing videos,  images [...]

May 29th, 2017|Categories: Social Media|Tags: , |

Google Increases Ad Transparency For Publishers

Google has introduced two new updates in their AdSense feature that will increase transparency for publishers regarding  AdSense policy violations, hopefully making it quicker and easier to understand, and resolve, policy violations. Page Level Action Policy To begin with, Google has made changes regarding how they address AdSense policy violations, improving the technology and refining [...]

May 29th, 2017|Categories: Google AdWords, Online Marketing|Tags: , , |

How To Eliminate Duplicate My Business Listings

Google My Business listings offer a great way of getting users to your site, and even directly to your business. But as an almost entirely automated system, there is a lot that can go wrong with them, and they can be difficult to fix. The most common problems are duplicate listings, or incorrect information.  The [...]

May 29th, 2017|Categories: Online Marketing, Search Engine Optimisation|Tags: |

YouTube Controversy – Big Changes Coming

There has been a lot of controversy lately for YouTube and YouTube content creators alike, as several major US and UK brands have decided to stop advertising on the platform. This comes after major brands, including AT&T, Verizon, Johnson & Johnson, L’Oreal and McDonalds were presented with evidence of their ads running alongside content featuring [...]

April 25th, 2017|Categories: Google AdWords, Social Media|Tags: |

Google Clamping Down On Fake Businesses

According to a recent report, Google, in conjunction with computer scientists at UCLA San Diego are working on identifying and removing fake business listings on Google Maps. Since Google Maps results are based on your location, online scammers have been gaming the system by registering fake companies on the service.  According to their estimates, more [...]

April 25th, 2017|Categories: Google, Search Engine Optimisation|Tags: , |