Net Age Services

So many companies out there boast about the services they offer, making huge claims about their experience and “all-inclusive" packages. Few of these companies can honestly claim to have the breadth of in-house tools and skills available through Net Age. For more than a decade Net Age has built up all these skills in order to offer our clients the widest range of quality services for the most cost-effective prices.

SEO Friendly Web Design

We employ a style of design that is classy, clean and simple, reflecting the professionalism of our clients and ourselves. Our clients are proud to give their web addresses out to their clients and customers for the simple reason that we make stunning and effective websites. Our designs are of the highest standards in South Africa and are compliant with the W3C (World Wide Web Consortium). Not only are our websites attractive, they are also optimised for search engines, benefiting a internet marketing campaign. More about website design

SEO Friendly Web Development

A website should be a constantly growing, functional entity and our web development represents this. We allow you to create hundreds of pages, create and maintain blogs, give your visitors the opportunity to order, conduct searches, sign up as members etc. In addition to the near-endless functionality options our web development offers you, it is also built with internet marketing in mind and conforms to the practice of search engine marketing. More about website development

Search Engine Marketing (SEM)

Bringing visitors to your website is a fundamental part of internet marketing and search engines, such as Google, play an important part in achieving this. Search engine marketing (SEM) targets the search engines in order to bring more quality, targeted traffic to a website. SEM is divided into two distinct categories, paid-for advertising and search engine optimisation. The trick is in balancing the two for the the most cost-effective long-term results.

Search Engine Optimisation (SEO)

Search engine optimisation, or SEO, helps your website achieve successful organic search listing. Organic search results are those that are displayed through optimisation rather than through paid advertising and are proven to enjoy a higher click through rate (CTR) than paid-for listings. SEO is the first choice for most successful internet marketing companies.

Pay Per Click (PPC)

PPC is one of our preferred forms of paid advertising, this is because, when handled well, it can offer very good, cost-effective results. PPC is exactly what it says, pay per click. When a searcher clicks through to your website from the advert you pay a fee for that click. The cost to you of that click depends mostly on the popularity of the keywords/phrases amongst competitors. Our keyword research ensures you get the best keywords for your money.

Competitor Analysis

"Knowledge is power!" This is why we analyse and study your competitors, finding out how they operate, how they manage their online strategy, how much money they spend, how they are ranking on the search engines, what keywords they use and, most important of all, where they are going wrong and how we can use that information to outsmart them! We employ over 100 tools to study your competitors and use that information to advance our internet marketing approach.

Keyword Research

The only way to get the best results from internet marketing is effective keyword research. This means knowing what keyword phrases relating to your industry have the most favourable ratio of "supply versus demand" and then targeting those keywords in your internet marketing campaign. This effectively puts you directly in front of your target market. Keyword research forms the foundation of any internet marketing campaign, whether organic or paid for.

Link building essentially builds your reputation in the eyes of the search engines, as an authority on your industry on the Internet. Your website's authoritative weight is greatly improved by adding it to a number of respectable and relevant links, such as, directories, link exchanges, press releases, link templates, articles, forums, blogs, social bookmarking, link baits, paid, RSS syndication, social news, sponsorships, partnerships, question and answer websites, classifieds, video links, free resources, widgets, reviews, testimonials and more.

SEO Content Development

Search engines determine the relevance of your website to a searched term by assessing the presence of a particular combination of words on the pages of your site. Our content is written according to a predetermined strategy, ensuring that those words are strategically placed with enough frequency to highlight their importance for search engines.

Website Analysis

Website analytics are what make the results of internet marketing measurable. With access to over a thousand reports we can tell what aspects of your internet marketing campaign are working and what needs to be changed. These reports give us access to such information as, which keywords a visitor used to find your website, which search engine (eg. Google) they arrived from, which pages are losing visitors, which pages are holding their interest the longest, how well visitors are interacting with the functions of your website, how easily visitors are navigating your site. The list goes on and on. Basically, website analysis allows us to monitor your internet marketing campaign and make the changes necessary to bring about the best return on investment (ROI) for your business.

Content Management System (CMS)

Large amounts of fresh, quality, regularly updated content is a key factor in promoting your internet marketing as search engines love it! Our Content Management System gives you the tools to maintain and manage a regular stream of content effortlessly without the aid of any technical skills. To help you get the most marketing value out of your website we have made the system search engine SEO friendly.

Landing Page Optimisation

The first page of your website at which the visitor arrives is the landing page. Almost any page can potentially be a landing page and the optimisation of these pages is of utmost importance. Does the landing page maintain the visitors interest and entice them to navigate the rest of your website? We analyse the effectiveness of your landing pages to determine how to improve them.

Conversion Optimisation

The ultimate aim of internet marketing is the conversion of visitors to sales. The process of doing this is called conversion optimisation and works according to the belief that more visitors to your website does not mean more business. More conversions means more business and we are assessing what needs to be done to optimise your websites conversion rate.

Local Search Optimisation

We need to optimise your website for many South African websites (eg. Ananzi) in order for you to get local business.

Blog Marketing

As far as internet marketing goes blogs are incredibly effective tools. Blogs get current and potential clients involved in your business as well as giving you a showcase for new products and services. As a result of the constant flow of fresh content blogs also have great search engine marketing (SEM) potential. Net Age can help you set up, maintain and market your blog.

Web Assessments

If you already have a website and find that it isn't really working for you, we offer web consulting services, assessing your internet marketing in order to offer solutions and recommendations about how to improve your website. We analyse both on-page and off-page optimisation.

Online Branding

Branding has been an important aspect of business for many years and with the upsurge of Internet use worldwide, building your brand online is more important now than it has ever been before. Our internet marketing strategy includes building your brand by improving awareness of your brand, creating an image for your brand as well as defining your brand for your target market.

Online Reputation Management

Protection of your online reputation is essential in the face of negative rumours and attacks from competitors. A bad online reputation will not only affect your internet marketing but also your offline business if allowed to persist unchallenged.

Internet Advertising

Incorporating Internet advertising into our internet marketing campaigns is a great way to reach potential customers. Internet advertising incorporates banners, advertising networks and email marketing to increase the reach of your internet marketing campaign and online business.

Domain Registration

Net Age mostly recommends using local domains, such as .co.za, .org.za, .za.net and .za.com. The reason for this is that we target the South African market. But there are domains available for both the international (.com, .biz, .org and .net) and country specific (.co.uk, .us and .com.au to name a few) markets. Net Age can register a domain on your behalf relevant to your target audience.

Website Hosting

Search engines look through servers to find sites on the Internet. As such, as part of our service we host the websites we build on our servers which conform to the internet marketing principles we implement. Our servers are currently hosted on Verizon, the largest telecommunications company in the world.

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