Resources – Advertising Online
Google Launches Display Ads
Google announced on it's official blog at the end of last week that it was rolling out the end product of it's incorporation with DoubleClick, an acquisition that Google made 18 months ago.
Twitter To Go Commercial?
According to a blog post made late last week by Biz Stone, co-founder of the increasingly popular micro-blogging platform Twitter, which has around 45 million users, the company has has changed its terms of service in such a way that it now “leaves the door open” for advertisers.
Nobody Can Guarantee First Place On Google
If anybody ever tells you that they can guarantee you a first place result on Google, then it's time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won't guarantee any such thing.
The Online Decision Making Process
Making the choice to buy something online involves a variety of different factors. In this article, we'll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
New Boss For Google SA
Business Day reports that there's a new face at the head of Google South Africa, replacing Stafford Maisie, who stepped down in April, after 18 months at the helm of the South African division of the search engine giant.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Pay Per Click Advertising
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
Google Analytics – Web Tracking By Numbers
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
A PPC Advertising Campaign
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
Google Adwords – Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google's ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Search Engine Marketing – Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you've achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Online Advertising: Target Your Market
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it's immediacy, and lack of geographical limitation.