Resources – Algorithms
Google Trends – Search Research Tools
Google Trends is a public web tool released by Google, that provides a graphic representation of how frequently any given term is searched for, according to date, region and language.
Is Bing Better Than Google?
The relatively recent launch of Microsoft's new search engine Bing has also launched a new online debate. Which search engine is better?
Google Caffeine Comparison Tool
Following on from our last article, in which we discussed the new Google Caffeine algorithm that's in development, here's a handy little tool that lets you compare the results of the existing Google search infrastructure with results using the proposed new Google “caffeine” algorithm.
Search Engine Optimisation Through Link Strategy
An effective link strategy can be one of the best ways of increasing your sites search engine optimisation. The reasoning behind this is very simple. Inbound links are one of the ways in which Google determines the importance of your site.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Pay Per Click Advertising
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
Google Analytics – Web Tracking By Numbers
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
SEO Wars IV: - A New Hope
Despite the proliferation of Black Hat techniques in the SEO community, there is a shining beacon, a last bastion of hope in which we can all take refuge... Search engines hate Black Hat.
SEO Wars III: Revenge on the Search - Black Hats War on the Search Engines
SEO wars are not really between practitioners of Black Hat and White Hat SEO. Both groups aim, simply, to help their clients by getting them as close to the top of search engine listings as they can. Other than occasionally commenting on the other groups tactics, White Hat and Black Hat practitioners pay little attention to one another.
The SEO Interview
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?