Resources – Business
Pigeon Data Race Meaningless
By now, I'm sure that everybody knows about the carrier pigeon Winston, who last week famously raced a Telkom ADSL line from Howick to Hillcrest, carrying 4 Gigs of data strapped to his leg. The pigeon won. In fact, it won by a huge margin. But I'm not sure that it really counts.
Register Your Trademark With Google
With recent questions regarding cyber-squatting and the protection of domain names, we've queried Google itself about the importance of trademarks when it comes to online marketing.
The Online Decision Making Process
Making the choice to buy something online involves a variety of different factors. In this article, we'll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
Google Analytics Guru - Avinash Kaushik
Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google's official Analytics Evangelist.
Why Implement An Online Marketing Strategy?
As with more traditional marketing the point to online marketing is quite simply more business.
Online Advertising and SEO Versus Traditional Advertising
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
Marketing and Advertising: What's the Difference?
The line between marketing and advertising is often a blurred one in most people's minds. Many think of the two as merely different words used to describe the same process. This is, of course, a misconception.
Website Design - Attraction, Usability & Accesssibility
The foundation of website design is based on the 3 all-important principles of attraction, usability and accessibility.
Is Content King?
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
SEO Wars II: Attack of the Clones - Website Content Scraping And Duplicate Content
In SEO circles it is commonly believed that content is king. This is largely true. Relevant content attracts search engines, and well-written content maintains healthy site traffic. But the Dark Side seeps into every aspect of SEO, seeking to unsettle the balance.
Professional SEO Tools
Every good SEO will make use of, and have access to, a wide range of professional SEO tools. With the wide variety of SEO tools available for download to the modern search engine optimiser, the tasks that make up successful search engine optimisation can be drastically expedited through automation.
How Much Does A Lead Cost You?
It's scary to me that so many companies spend huge amounts of money on their marketing campaigns, without knowing how much of a return those campaigns are giving them.