Resources – Business Marketing
Planning Your E-Mail Campaign
One of the greatest advantages of the internet when it comes to online marketing can be the e-mail marketing campaign. It's low-cost, it's targeted, and it's easy to measure. But that doesn't mean that you should just leap in and start sending emails to everybody whose address you might have or can get. Internet marketing needs to be more subtle than that.
The Online Decision Making Process
Making the choice to buy something online involves a variety of different factors. In this article, we'll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
The SEO Quick-Fix Illusion
One of the major misconceptions about search engine optimisation, (SEO), is that it's a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.
A PPC Advertising Campaign
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
Search Engine Marketing – Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you've achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Marketing Strategy And Online Business
At a time when so many businesses are moving into the online arena, it's essential that your business marketing strategy reflects the innovation that digital promotion makes possible.
Why Implement An Online Marketing Strategy?
As with more traditional marketing the point to online marketing is quite simply more business.
Online Advertising and SEO Versus Traditional Advertising
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
Why Outsource Your Pay Per Click (PPC Campaign)
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
Marketing and Advertising: What's the Difference?
The line between marketing and advertising is often a blurred one in most people's minds. Many think of the two as merely different words used to describe the same process. This is, of course, a misconception.
Keyword Research
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
SEO is Not IT - Not Just For Techies
The accessibility of the Internet has made it a tool to be used, and a world to be explored, by one and all. Today, one of the groups most benefited by the information revolution, aside from the techno-geeks, are marketers and advertisers.